Giant Bicycles UK Enhances Retailer Relations with Canto
Technology Category
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
- Functional Applications - Enterprise Asset Management Systems (EAM)
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Asset Health Management (AHM)
- Asset Lifecycle Management
About The Customer
Giant Bicycles UK is the world's largest bicycle manufacturer, founded in 1972. The company has four pillar brands – Giant Bicycles, Liv, Cadex, and Momentum Biking. Their designs consistently win performance awards, like the TCR Advanced Pro Disc which recently won Road.cc’s 2020-2021 Bike of the Year. The company works with over 300 retailers and a small marketing team. The Digital Content Strategist at Giant Bicycles UK, Ricki Cumberland, is responsible for digital marketing within the UK, encompassing national level marketing, from written and video content creation to website management.
The Challenge
Giant Bicycles UK, the world's largest bicycle manufacturer, was facing a challenge in delivering key assets to over 300 retail partners efficiently. The small marketing team was struggling to automate the process, which would allow retailers to easily browse and download approved brand content. The goal was to create a simple workflow for retailers to access important imagery and product information, thereby making it easier for them to work with Giant Bicycles UK. The company had an extensive retailer list, and ensuring everyone was aligned with products and branding was a significant challenge. The team was relying on Google Drive for digital asset storage, but they needed a better way to maintain consistency for their brand while providing easy access for retailers.
The Solution
Giant Bicycles UK adopted Canto, a media library, to store images, videos, and technical PDFs for each product. The decision to use Canto was influenced by the supportive team, ease of use, and feature options it offered. With Canto's Portals feature, Giant Bicycles UK could deliver brand-approved content in a self-service method. Retailers could enter their account number and download all the assets they needed. The company also created a Portal for media that excluded the pricing and technical sheets in the retailer Portal. The analytics dashboard in Canto allowed the team to see what retailers were accessing and downloading, helping them make data-driven decisions on creating the most useful assets for retailers. Additionally, brand ambassadors could upload their own action photos directly into Giant’s Canto library, ensuring no photos got lost.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
