技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 资产生命周期管理
关于客户
Giant Bicycles UK是全球最大的自行车制造商,成立于1972年。该公司拥有四大支柱品牌——Giant Bicycles、Liv、Cadex和Momentum Biking。他们的设计不断赢得性能奖项,例如最近荣获 Road.cc 2020-2021 年度自行车奖的 TCR Advanced Pro Disc。该公司与 300 多家零售商和一个小型营销团队合作。 Giant Bicycles UK 的数字内容策略师 Ricki Cumberland 负责英国境内的数字营销,涵盖从书面和视频内容创建到网站管理的国家级营销。
挑战
Giant Bicycles UK 是全球最大的自行车制造商,在如何向 300 多家零售合作伙伴高效交付关键资产方面面临着挑战。小型营销团队正在努力实现流程自动化,这将使零售商能够轻松浏览和下载批准的品牌内容。目标是为零售商创建一个简单的工作流程来访问重要的图像和产品信息,从而使他们更轻松地与 Giant Bicycles UK 合作。该公司拥有广泛的零售商名单,确保每个人都与产品和品牌保持一致是一项重大挑战。该团队依靠 Google Drive 进行数字资产存储,但他们需要一种更好的方法来保持其品牌的一致性,同时为零售商提供轻松访问。
解决方案
Giant Bicycles UK 采用媒体库 Canto 来存储每种产品的图像、视频和技术 PDF。使用 Canto 的决定受到支持团队、易用性及其提供的功能选项的影响。借助 Canto 的门户功能,Giant Bicycles UK 可以通过自助服务方式提供品牌认可的内容。零售商可以输入他们的帐号并下载他们需要的所有资产。该公司还创建了一个媒体门户,其中排除了零售商门户中的定价和技术表。 Canto 的分析仪表板使团队能够查看零售商正在访问和下载的内容,帮助他们做出数据驱动的决策,为零售商创建最有用的资产。此外,品牌大使可以将自己的动作照片直接上传到捷安特的 Canto 库中,确保照片不会丢失。
运营影响
数量效益
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