Glance Uses SnapLogic to Synchronize Sales Data from Various Sources
Customer Company Size
Mid-size Company
Country
- United States
Product
- SnapLogic Server
- Salesforce.com Snap
Tech Stack
- REST-based engine
- SOAP interface
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Glance Networks is a provider of Internet-based desktop sharing and Web conferencing services. Their sales-focused screen-sharing tool is designed to maximize customer interactions throughout the sales cycle, from prospecting to closing and supporting customers. Known for offering quality solutions at competitive prices, Glance Networks has experienced significant growth. Over 5,000 businesses worldwide use Glance to enhance their sales presentations and make a bigger impact with prospective customers. The company traditionally sold its products online, but due to growing demand, they required an inside sales team and a CRM platform powered by Salesforce.com to manage the increasing volume of sales opportunities.
The Challenge
Glance Networks, an Internet-based desktop sharing and Web conferencing service provider, faced challenges in synchronizing sales data from diverse channels. The company experienced exponential growth, necessitating a seamless flow of information from online and inside sales into Salesforce.com. The existing data analytics solution created silos of valuable data that couldn't be utilized effectively. Manual connection of systems was costly and time-consuming, diverting skilled R&D staff from core activities. An enterprise-class solution was expensive and posed installation challenges. The team needed a practical way to deploy Salesforce.com without overhauling the existing infrastructure.
The Solution
Glance Networks implemented SnapLogic Server and Salesforce.com Snap to integrate their in-house system with Salesforce.com. SnapLogic Server acts as a central hub for connecting SaaS, Cloud, and On-premise applications and data sources. It offers discoverable, callable, and reusable data services, using a REST-based engine to read, transform, and write data in a Web format. SnapLogic's Snaps replace hard-coded integrations, allowing developers to assemble data integration flows using a drag-and-drop interface. The Salesforce.com Snap provides read and write access to Salesforce application records, supporting standard and custom object types. SnapLogic's solution eliminated the need for additional Web Services or SOAP programming, providing a lightweight and cost-effective data integration solution.
Operational Impact
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