Global Leader in Residential Real Estate Transforms into a Technology Company
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Keller Cloud
- Command
- KW Home Search App
- Precisely Property Attributes
Tech Stack
- Location Intelligence
- CRM
- Data Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
Technology Category
- Analytics & Modeling - Big Data Analytics
- Platform as a Service (PaaS) - Data Management Platforms
- Functional Applications - Remote Monitoring & Control Systems
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Remote Asset Management
Services
- Data Science Services
- System Integration
About The Customer
Keller Williams, founded in 1983, is the world's largest residential real estate company by agent count and ranks #1 in the U.S. for home sales volume. With offices in over 1,060 market centers across 47 countries, Keller Williams has established itself as a global leader in the real estate industry. The company has consistently focused on innovation and customer satisfaction, striving to maintain its leadership position in the market. Keller Williams recognized the need to adapt to the changing landscape of the real estate industry, driven by the rise of internet technology and the increasing demand for data-driven decision-making. By transforming into a technology company, Keller Williams aims to provide its agents and customers with the tools and insights needed to succeed in the competitive real estate market.
The Challenge
Keller Williams recognized that the rise of impersonal web technology could disadvantage home buyers and sellers, as everyone had access to the same fast search tools, intensifying competition. The company needed to provide supportive, individualized services amidst a technological revolution. In 2015, Keller Williams decided to transform into a technology company, reengineering its IT operations to empower agents and customers with data-driven decisions.
The Solution
Keller Williams developed and supported world-class, consumer-friendly software offerings as part of its transformation. Agents gained access to Keller Cloud, using 'Command,' a smart CRMplus solution, to manage real estate transactions. For clients, the KW Home Search App was created to leverage curated content from Keller Cloud, supporting direct communication and decision-making with agents. Keller Williams selected Precisely as a key source for consumer home search data, building out its data stores with advanced location intelligence data. This data, combined with Keller Williams' proprietary data, enabled the company to deliver exceptional features and results, providing a market-leading consumer experience.
Operational Impact
Quantitative Benefit
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