Gospel Truth Magazine : 10,000 people opt-in with Trumpia’s SMS Platform in 30 days
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Trumpia's SMS Platform
Tech Stack
- SMS Marketing
- Mobile Voting
- Online Sign Up Pages
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Gospel Truth Magazine is a publication of Worldwide Gospel Records that provides information about the Gospel Music Industry in a unique fashion. The magazine appeals not only to Gospel Music lovers and the church community but to all who seek entertainment and news information. GTM's services expand to print, television, radio, and the internet. These properties include GospelTruthMagazine.com, GospelTruthRadio.com, and more.
The Challenge
Gospel Truth Magazine (GTM) wanted to expand their subscription-based publication and get users engaged in promotions, sweepstakes, and music news. They saw an opportunity in SMS as a push marketing vehicle, which could help stimulate existing customer loyalty through 1:1 communications via consumers' personal devices. They aimed to use SMS to build customer loyalty, promote timely offers, and ultimately build brand awareness.
The Solution
Gospel Truth Magazine utilized Trumpia's SMS Platform to advertise the keyword 'Believe' and 'Truelove' on the shared short code 69302. They effectively used social media (Facebook, Youtube, and Twitter) and created two customized online sign up pages (OSP) to obtain customer information on their homepage, thereby increasing their mobile subscription list. Trumpia also gave GTM the ability to send out automated SMS marketing messages according to customers' interest in a particular artist and/or album release. This allowed the magazine to add digital messaging to its latest promotional campaigns. Furthermore, GTM utilized Trumpia's Mobile Voting feature to engage their customers and create a fun contest for their subscribers.
Operational Impact
Quantitative Benefit
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