7-Eleven Hawaii wanted a quick and easy way to send promotions to all their customers, but paper coupons are a nuisance to remember and carry. 7-Eleven needed a digital marketing solution that was easy to use and could handle the sheer volume of coupons they would need for all of their locations.

Douglas J, an award-winning salon/spa franchise, was facing a challenge with their marketing strategy. They were sending texts to over 300 customers a day and needed a messaging software that could scale to that large number of recipients. Additionally, with multiple locations, it was critical for them to organize customers into groups so they weren't sent messages that didn't pertain to them. The challenge was to find a system that could handle the volume of messages and also sort customers based on their location for more relevant promotions.

The Napa Valley Wine Train, a unique dining experience that offers a three-hour journey through the Napa Valley, was looking for an efficient way to capture customer contact information and communicate with its vast customer base. The family-owned and operated business wanted to significantly grow its customer contact database and educate prospective customers about its services. Before using Trumpia, the Wine Train's method of collecting customers' mobile numbers was limited to manual concierge services. They did not have direct communication tools to engage their customers via mobile, and mostly relied on traditional print marketing, email, and social media to gain exposure. They needed a way to accomplish these goals and keep all contacts and messages organized in a single database and dashboard.

TEDx is a non-profit company that organizes multiple conferences every year with the purpose of presenting 'Ideas Worth Spreading'. During their TEDxOrangeCoast Annual Conference, PointBurst was hired to run their Teen Challenge event in which six teams presented their 'Ideas Worth Doing' in front of an audience of about 20,000 people. PointBurst needed a way for the audience to be able to vote on which presentation they liked the best. Specifically, they were looking for a software that could collect and analyze votes instantly, so they didn’t have to keep their audience waiting for an excessive amount of time before announcing the winners.

Tom Hagen, the owner of Florida Dreamscape Vacations Rentals, faced a significant challenge in communicating with his renters. He used platforms like AirBnB and Vrbo to list his properties, but these platforms did not provide an efficient way to communicate with renters other than email, which was seldom used by the renters. As a result, about 90% of his renters would call him throughout the day for various queries. Tom tried to use a basic texting system, but it required him to manually send every message, which was time-consuming and inefficient. He was in search of an automated solution that could handle these tasks for him and save his time.

NHN Entertainment was looking to diversify their strategy for how they generate downloads of their games, and specifically how to efficiently and effectively direct customers to their games’ download sites. They wanted a solution that could rapidly gain opt-ins and direct customers to their games' download sites in a streamlined manner.

Hankook Tires, a leading tire manufacturing company, was facing a challenge in coordinating shipments between their truckers and customers. With multiple deliveries ongoing at the same time, they needed an effective way to manage this process. They knew that texts were the most effective form of communication to accomplish this, but they needed a system that was able to scale to thousands of texts a month.

RMG Mall Media, a premier mall-based digital network in the U.S., was looking to run a Text-to-Win campaign for the first time. They wanted to engage affluent audiences in premium shopping mall food courts across the country. However, they faced a challenge: they needed to run multiple Text-to-Win campaigns simultaneously throughout their mall-based food courts. This was a new venture for them, and they were looking for a cost-effective way to test the waters.

The Ohio Public Library Information Network (OPLIN) was facing a challenge in sending text alerts to their patrons. The SMS software plugins for their library card catalog system were either too expensive or unavailable. They were in need of a text messaging service that was easy to use and could handle a large volume of messages.

Jump A Roos, an indoor Family Entertainment Center, was looking for a cost-effective way to attract new customers and maintain a solid foundation of repeat visitors. They had previously tried different types of marketing but were now interested in mobile text marketing. The company caters to families and children, so they needed a solution that would help them communicate with parents directly and effectively. They were also looking for a way to consolidate existing contacts and newly collected contacts into one comprehensive database.

Jack’s Surfboards needed a way to reach all of its current and prospective customers. This was particularly challenging due to the diversity of their customer base, which included local, on-the-go customers who might respond best to text; people living out-of-town who generally check Facebook and then purchase only online; and others who respond best to email. Before using Trumpia, Jack’s Surfboards could only capture customer data by requesting email addresses at the point-of-sale. Each time it had an event, Jack’s sent out an Evite to its email list -which involved some level of data entry each time. So the retailer found it difficult to manage its opt-in list and track response rates. With multiple stores, Jack’s needed a better way to target its message. It wanted to filter and segment customers according to which store they usually visited and whether or not they lived locally or out-of-town.

The Teen Project aimed to find a way to enable homeless and at-risk teens to access vital services. After doing some research, they realized that even though they might be homeless, most teens have a cell phone. Competitive analysis further revealed that while there were some texting services out there for homeless youth, none were able to address their needs on a nationwide level.

Jamba Juice Bakersfield, a franchise of the world-renowned juicery and eatery, was facing a challenge common to many small to medium-sized businesses - targeting local customers and generating traffic. With an increasing number of competitors entering the market, the task was becoming increasingly difficult. The franchise, which operates four locations in central California, had a lean marketing budget and lacked an experienced marketer. They were in search of a quick and effective way to communicate with local residents to improve its in-store traffic.

Attic, a fashion-forward streetwear clothing retail store, was looking to cultivate a competitive edge in the fashion retail industry. They wanted to think outside the box with a winning marketing strategy for Black Friday. The strategy was to incorporate social media and mobile marketing through Trumpia to expand their marketing reach. They aimed to create an exclusive customer list, send promotional texts, and in Attic’s case, the text would act as a VIP ticket admission to the Black Friday event.

Michael C. Fina and Tacori, leaders in the jewelry and bridal industry, hosted their second annual 'Diamond Dash: Dash for a Diamond & a Cure' benefiting The Leukemia & Lymphoma Society. The event was a one-day scavenger hunt that took couples racing around NYC in 15 locations, receiving clues via SMS messages where they had to participate in tasks such as taking a picture, finding a clue, and replying back via text - all in real time. For a smooth and successful campaign, Michael C. Fina and company needed a reliable and easy-to-use platform as well as delivery on real-time results throughout the campaign process.

Advisors at Sonoma State University were facing a communication challenge. They were sending emails for department news, course offerings, etc. However, many students complained about receiving too many emails from too many different departments. The advisors also tried plastering flyers around campus and waiting for students to come into the office, but these methods proved to be unreliable. The advisors were in need of a new, more effective way to ensure students were receiving important messages.

Longwood University was selected to host the sole vice-presidential debate of the 2016 election cycle on their campus. This event required a significant amount of coordination and communication, particularly with volunteers who would be assisting with the event. The university needed a platform that could effectively coordinate volunteers in real time for the day of the debate and corresponding events the week prior. Additionally, they needed a way to keep attendees and students notified of on-campus events.

Joint Base McGuire-Dix-Lakehurst is a very large base, and the 87FSS needed a way to inform the large number of people who live there of upcoming events so there could be better attendance. With their previous methods for communication, they found it difficult to effectively cover a large range of facilities and reach their entire audience. This unfortunately meant programs were slipping through the cracks because of low attendance.

Katch, a software company, was handling messaging for one of their clients, an insurance provider. The insurance provider was receiving a large volume of emails from insurance customers. Due to the sheer number of messages, a significant amount of time was needed to organize, categorize, and respond to inbound messages. This led to low response times and missed opportunities. The challenge was to find a way to manage the high volume of messages in a more efficient and effective manner.

HighFive Frozen Yogurt was searching for a text marketing software that not only could send texts, but also offer coupons, collect contact information, and sort their customers in location based groups. All this while being “reputable and following legal rules” according to their Marketing Director, Amy Moler. They needed a solution that could help them target their marketing efforts to specific branches and collect customer contact information for future promotions.

Zacks Investment Research was looking for a way to complement their email strategy for distributing their stock tips. Knowing the capability of sms to offer attention-grabbing messages wherever their customers go, Zacks looked for an SMS API capable of scaling to a massive amount of texts.

Super One Foods, a chain of supermarkets, was looking to tap into the market of a nearby college with approximately 15,000 students. The management at a particular Super One location had been using traditional means such as print ads and coupons to attract customers. However, they realized that the students were unlikely to read local print media. They needed a solution that would effectively reach this younger demographic and encourage them to shop at Super One. The challenge was to find a method that would resonate with the students and motivate them to opt-in to receive ads and weekly specials from Super One.

Gospel Truth Magazine (GTM) wanted to expand their subscription-based publication and get users engaged in promotions, sweepstakes, and music news. They saw an opportunity in SMS as a push marketing vehicle, which could help stimulate existing customer loyalty through 1:1 communications via consumers' personal devices. They aimed to use SMS to build customer loyalty, promote timely offers, and ultimately build brand awareness.

The Mustang Heritage Foundation holds eight non-profit competitions for horse enthusiasts across the country to highlight the value of training wild horses. It has always been challenging to receive live feedback from scattered audiences in real-time -while still maintaining overall fan satisfaction for event contests. During the biggest event of the year, The Extreme Mustang Makeover Competition, the Foundation implemented an innovative mobile voting campaign to help facilitate choosing the Fan Favorite Winner.

Morelli Fit, a health and fitness company, was looking for new ways to reach people looking to turn their lives around. They had a large following on social media (over 5 million total followers) and wanted to leverage this to convert followers into loyal customers. Nearly 90% of their business was being generated on mobile, so they explored SMS as an option to become a vital part of their sales strategy.

The UW Higher Education Location Program (UW HELP) was facing a challenge in effectively communicating with their students. They realized that traditional methods like email were not yielding the desired results, as a majority of their students, who are millennials, preferred text messaging as their primary form of communication. UW HELP wanted to increase the number of FAFSA and scholarship applications and also automate their messaging system to free up their staff for more student-centric tasks.

SEETS, a nonprofit organization based in San Luis Obispo, provides free tickets for live music, dance, and theatre events to students and parents. When a cultural organization has spare tickets that they may be unable to sell, they can donate them to SEETS. However, the success of their outreach depended on having a solid way to communicate with their audience. They knew that meant a texting solution because their audience comprised of youth and their busy parents. After shopping around, it became clear that Trumpia’s automation capabilities met their needs and would help make their program a success.