Napa Valley Wine Train
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Trumpia’s multichannel marketing solution
Tech Stack
- Mobile Keyword Campaigns
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Food & Beverage
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
About The Customer
The Napa Valley Wine Train is one of the most unique dining experiences in the world, providing a relaxing three-hour, thirty-six mile round-trip train journey from the historic town of Napa, through one of the world’s most well-known wine valleys to the quaint village of St. Helena, and back. During the journey, guests enjoy scenic views of Napa Valley towns, vineyards, and wineries, while seasoned chefs prepare gourmet meals for them on-board the train. The Wine Train has been attracting guests far and wide since 1989 and has built a reputation as a distinguished dining destination.
The Challenge
The Napa Valley Wine Train, a unique dining experience that offers a three-hour journey through the Napa Valley, was looking for an efficient way to capture customer contact information and communicate with its vast customer base. The family-owned and operated business wanted to significantly grow its customer contact database and educate prospective customers about its services. Before using Trumpia, the Wine Train's method of collecting customers' mobile numbers was limited to manual concierge services. They did not have direct communication tools to engage their customers via mobile, and mostly relied on traditional print marketing, email, and social media to gain exposure. They needed a way to accomplish these goals and keep all contacts and messages organized in a single database and dashboard.
The Solution
Napa Valley Wine Train used Trumpia’s multichannel marketing solution to run interactive mobile keyword raffle campaigns and send targeted promotional messages. They initiated several mobile keyword campaigns to quickly build its mobile user database. For one of its keyword raffle campaigns, Wine Train set up the mobile keyword “WINE” and advertised it on their website’s homepage and in magazines like SF Examiner, LA Magazine, and OC Weekly. They included an enticing offer for a chance to win 2 complimentary tickets for the “Gourmet Express” Wine Train experience, valued at $114 per ticket. To capitalize on contact collecting efforts, Wine Train set up a secondary mobile keyword raffle campaign exclusively for guests on-board the train. They created the mobile keyword “CHARD” and invited guests to text in the keyword during an initial “welcome” presentation. When diners text in the keyword, they enter for a chance to win a wine tasting for two at the onboard tasting bar.
Operational Impact
Quantitative Benefit
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