87th Force Support Squadron Boosts Event Attendance with Mass Texting
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Trumpia’s text messaging capabilities
Tech Stack
- SMS Marketing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- National Security & Defense
Applicable Functions
- Sales & Marketing
Use Cases
- Mass Customization
Services
- Software Design & Engineering Services
About The Customer
The 87th Force Support Squadron (87FSS) Marketing office at Joint Base McGuire-Dix-Lakehurst coordinates and advertises programs for the troops and families that live on the mega-base. The base is a very large one and the 87FSS needed a way to inform the large number of people who live there of upcoming events so there could be better attendance. With their previous methods for communication, they found it difficult to effectively cover a large range of facilities and reach their entire audience.
The Challenge
Joint Base McGuire-Dix-Lakehurst is a very large base, and the 87FSS needed a way to inform the large number of people who live there of upcoming events so there could be better attendance. With their previous methods for communication, they found it difficult to effectively cover a large range of facilities and reach their entire audience. This unfortunately meant programs were slipping through the cracks because of low attendance.
The Solution
Using Trumpia’s text messaging capabilities, the 87FSS Marketing setup different keywords for different program types such as concerts, BBQs, and movie nights. That way, service-members on the base and their families could opt-in to receive alerts for the types of events they’re most interested in. The base would then send invitations and reminders about events as they drew near, and it didn’t take long for them to start seeing results.
Operational Impact
Quantitative Benefit
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