第 87 部队支援中队通过群发短信提高活动出席率
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Trumpia’s text messaging capabilities
技术栈
- SMS Marketing
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Brand Awareness
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 国家安全与国防
适用功能
- 销售与市场营销
用例
- 大规模定制
服务
- 软件设计与工程服务
关于客户
位于麦圭尔-迪克斯-莱克赫斯特联合基地的第 87 部队支援中队 (87FSS) 营销办公室负责协调和宣传为居住在该大型基地的士兵和家属举办的活动。该基地非常大，87FSS 需要一种方法来通知居住在那里的大量人员即将举行的活动，以便更好地吸引人们参加。使用他们之前的沟通方法，他们发现很难有效覆盖大范围的设施并接触到所有受众。
挑战
麦圭尔-迪克斯-莱克赫斯特联合基地是一个非常大的基地，第 87FSS 需要一种方法来通知居住在那里的大量人即将举行的活动，以便提高出席率。使用他们之前的沟通方法，他们发现很难有效覆盖大量设施并接触到他们的所有观众。不幸的是，这意味着由于出席率低，项目被搁置。
解决方案
87FSS Marketing 利用 Trumpia 的短信功能，为音乐会、烧烤和电影之夜等不同类型的活动设置了不同的关键词。这样，基地的军人及其家人就可以选择接收他们最感兴趣的活动类型的提醒。然后，基地会在活动临近时发送邀请和提醒，他们很快就能看到效果。
运营影响
数量效益
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