UW Higher Education Location Program
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Trumpia
Tech Stack
- SMS
- Automated campaigns
- Landline texting
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Education
Applicable Functions
- Sales & Marketing
- Human Resources
Use Cases
- Remote Collaboration
Services
- System Integration
About The Customer
The UW Higher Education Location Program (UW HELP) is the central information hub for the University of Wisconsin System and its 26 campuses. The program assists students of various ages and backgrounds in finding a suitable fit among the campuses of the UW System. It provides guidance to students as they prepare for college and maintains a connection with them throughout their student life. The program is always looking for innovative ways to better meet the needs of their students.
The Challenge
The UW Higher Education Location Program (UW HELP) was facing a challenge in effectively communicating with their students. They realized that traditional methods like email were not yielding the desired results, as a majority of their students, who are millennials, preferred text messaging as their primary form of communication. UW HELP wanted to increase the number of FAFSA and scholarship applications and also automate their messaging system to free up their staff for more student-centric tasks.
The Solution
UW HELP decided to adopt Trumpia, a text message provider, as their solution to the communication challenge. Trumpia offered the ability to set up automated campaigns that could engage with different students based on their interests and qualifications. This meant that counselors did not have to manually set up reminders. Students could opt in for reminders through mobile keywords that were relevant to them, making it easier for UW HELP staff to coordinate messages for thousands of students with different needs and interests. Trumpia’s landline texting feature also allowed UW HELP to send and receive messages and conduct one-on-one counseling sessions with students using the office's existing phone number. This feature was particularly beneficial for counselors as they did not have to use their personal numbers to reach their students while on the go.
Operational Impact
Quantitative Benefit
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