华盛顿大学高等教育定位计划
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Trumpia
技术栈
- SMS
- Automated campaigns
- Landline texting
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 教育
适用功能
- 销售与市场营销
- 人力资源
用例
- 远程协作
服务
- 系统集成
关于客户
威斯康星大学高等教育选址计划 (UW HELP) 是威斯康星大学系统及其 26 个校区的中央信息中心。该计划帮助不同年龄和背景的学生在威斯康星大学系统的校区中找到合适的学校。它为学生准备上大学提供指导，并在整个学生生活中与他们保持联系。该计划一直在寻找创新方法来更好地满足学生的需求。
挑战
华盛顿大学高等教育定位计划 (UW HELP) 面临着与学生有效沟通的挑战。他们意识到电子邮件等传统方法无法产生预期的效果，因为大多数学生都是千禧一代，他们更喜欢以短信作为主要沟通方式。UW HELP 希望增加 FAFSA 和奖学金申请的数量，并实现其消息传递系统的自动化，以便让员工腾出时间完成更多以学生为中心的任务。
解决方案
UW HELP 决定采用短信提供商 Trumpia 来解决沟通难题。Trumpia 可以设置自动活动，根据学生的兴趣和资格与他们互动。这意味着辅导员不必手动设置提醒。学生可以通过与他们相关的手机关键词选择接收提醒，这使得 UW HELP 员工更容易协调数千名具有不同需求和兴趣的学生的信息。Trumpia 的固定电话短信功能还允许 UW HELP 使用办公室现有的电话号码发送和接收消息并与学生进行一对一的辅导。此功能对辅导员特别有用，因为他们不必在旅途中使用个人号码与学生联系。
运营影响
数量效益
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