Health and Fitness Company sets sales record with Trumpia
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Trumpia’s texting solution
- HIIT Max™
Tech Stack
- SMS Marketing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
Technology Category
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
Use Cases
- Retail Store Automation
Services
- System Integration
About The Customer
Morelli Fit is a health and fitness company founded by certified trainer Michael Morelli Jr. The company was born out of Michael's personal mission to positively impact the lives of 1 million people by transforming their bodies, helping them lose weight, and live long, healthy, fulfilling lives. The company is well-known for its product, HIIT Max™, which was launched to fill a gap in the marketplace. Morelli Fit has a significant social media presence with over 5 million total followers.
The Challenge
Morelli Fit, a health and fitness company, was looking for new ways to reach people looking to turn their lives around. They had a large following on social media (over 5 million total followers) and wanted to leverage this to convert followers into loyal customers. Nearly 90% of their business was being generated on mobile, so they explored SMS as an option to become a vital part of their sales strategy.
The Solution
Morelli Fit decided to use Trumpia’s texting solution to leverage their large social media following into paying customers. Trumpia enabled Morelli Fit to create mobile keywords and run text-to-win campaigns to drive up customer engagement. Once they built their contact list, they were then able to drive revenue with promotional text messages. This solution was particularly effective as nearly 90% of their business was being generated on mobile.
Operational Impact
Quantitative Benefit
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