Customer Company Size
SME
Region
- America
Country
- United States
Product
- Trumpia’s mobile text marketing
Tech Stack
- Mobile Keyword Technology
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Agriculture
Applicable Functions
- Sales & Marketing
Use Cases
- Public Warning & Emergency Response
Services
- System Integration
About The Customer
The Mustang Heritage Foundation is a 501 (c)(3) public, charitable, nonprofit organization dedicated to facilitating successful adoptions for America’s excess mustang and burros. Founded in 2001, its mission is to help promote the Bureau of Land Management’s National Wild Horse and Burro Program and Increase the number of successful adoptions. The foundation holds eight non-profit competitions for horse enthusiasts across the country to highlight the value of training wild horses. The biggest event of the year is The Extreme Mustang Makeover Competition.
The Challenge
The Mustang Heritage Foundation holds eight non-profit competitions for horse enthusiasts across the country to highlight the value of training wild horses. It has always been challenging to receive live feedback from scattered audiences in real-time -while still maintaining overall fan satisfaction for event contests. During the biggest event of the year, The Extreme Mustang Makeover Competition, the Foundation implemented an innovative mobile voting campaign to help facilitate choosing the Fan Favorite Winner.
The Solution
Before the event, Creative Director Melissa Thorne knew there were 20 different mustangs that attendees could choose from for the Fan Favorite Award. The Mustang Heritage Foundation utilized audience cell phones, which have more than an 85% penetration rate in the US, to facilitate the process. Using Trumpia’s mobile keyword technology, fans could vote for their favorite mustang by texting the keyword assigned to their favorite and the results could be tallied in real time. During a live event it is nearly impossible to physically get all attendees in front of a computer or at a booth to put in their vote. Shortly after all wild horses had performed, Thorne’s coordinators promoted Trumpia’s mobile keywords through microphone announcements, a large banner, and several signs held up around the crowd. Each mustang had a contestant number attached to its saddle near the hip so the audience could send in their choice through this method.
Operational Impact
Quantitative Benefit
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