公司规模
SME
地区
- America
国家
- United States
产品
- Trumpia’s mobile text marketing
技术栈
- Mobile Keyword Technology
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Brand Awareness
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 农业
适用功能
- 销售与市场营销
用例
- 公共预警与应急响应
服务
- 系统集成
关于客户
野马遗产基金会是一家 501 (c)(3) 公共慈善非营利组织,致力于帮助美国过剩的野马和驴子成功领养。该基金会成立于 2001 年,其使命是帮助推广土地管理局的国家野马和驴子计划,并增加成功领养的数量。该基金会为全国各地的马术爱好者举办了八场非营利性比赛,以强调训练野马的价值。一年中最大的活动是极限野马改造比赛。
挑战
野马遗产基金会为全国各地的马术爱好者举办了八场非营利性比赛,以强调训练野马的价值。实时接收来自分散观众的现场反馈,同时保持赛事比赛的整体粉丝满意度,这一直是一项挑战。在年度最大赛事“极限野马改造大赛”期间,基金会实施了一项创新的移动投票活动,以帮助选出粉丝最爱的获胜者。
解决方案
活动开始前,创意总监 Melissa Thorne 就知道有 20 匹不同的野马可供观众选择,以赢得粉丝最爱奖。野马遗产基金会利用观众手机来促进这一过程,在美国,手机的普及率超过 85%。使用 Trumpia 的移动关键字技术,粉丝可以通过发送分配给他们最喜欢的野马的关键字来投票给他们最喜欢的野马,结果可以实时统计。在现场活动中,几乎不可能让所有与会者都坐在电脑前或站在展台前投票。所有野马表演结束后不久,Thorne 的协调员通过麦克风公告、大型横幅和在人群周围举起的几个标志来宣传 Trumpia 的移动关键字。每匹野马的马鞍上都有一个参赛者号码,靠近臀部,观众可以通过这种方式提交他们的选择。
运营影响
数量效益
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