GoTo launches new AI strategy with the introduction of Dira, the first ever AI-based fintech Voice Assistant in Bahasa Indonesia
Customer Company Size
Large Corporate
Region
- Asia
Country
- Indonesia
Product
- Dira by GoTo AI
- GoPay app
Tech Stack
- Voice Assistant Technology
- Biometric Verification
Implementation Scale
- Pilot projects
Impact Metrics
- Customer Satisfaction
- Digital Expertise
Technology Category
- Analytics & Modeling - Natural Language Processing (NLP)
- Cybersecurity & Privacy - Identity & Authentication Management
Applicable Industries
- Software
- Telecommunications
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Voice Biometrics
- Speech Recognition
Services
- Software Design & Engineering Services
- System Integration
About The Customer
GoTo Group is the largest digital ecosystem in Indonesia, known for its comprehensive range of services that include mobility, food delivery, groceries, logistics, payments, financial services, and technology solutions for merchants. The company is committed to empowering progress by providing technology infrastructure and solutions that enable individuals and businesses to thrive in the digital economy. GoTo's ecosystem also encompasses e-commerce services through Tokopedia and banking services via a partnership with Bank Jago, making it a pivotal player in Indonesia's digital landscape.
The Challenge
The GoTo Group, Indonesia's largest digital ecosystem, is aiming to enhance user experience and accessibility within its financial services platform, GoPay. The challenge lies in integrating advanced AI technology to simplify user interactions and make financial services more accessible to a broader audience, including those with limited mobile device capabilities. Additionally, ensuring the security and safety of transactions while using voice commands is a critical concern that needs to be addressed.
The Solution
GoTo Group introduced 'Dira by GoTo AI', an AI-enabled fintech voice assistant designed to enhance user experience on the GoPay app. Dira allows users to perform tasks using voice commands in Bahasa Indonesia, simplifying navigation and reducing the number of steps required to complete actions such as bill payments and money transfers. The voice assistant is lightweight, ensuring it can be used on all types of mobile phones without adding significant size to the app. To maintain security, transactions require authentication through PIN and biometric verifications. Dira is part of GoTo's broader AI roadmap, which focuses on creating a seamless user experience, strengthening platform safety, and enhancing AI capabilities across the ecosystem.
Operational Impact
Quantitative Benefit
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