Infor > Case Studies > Graydon Delivers Networked Analytics

Graydon Delivers Networked Analytics

Customer Company Size

Large Corporate

Region

Europe

Country

Belgium
Netherlands

Product

Birst
SAP
Oracle CRM On Demand
Google Analytics

Tech Stack

Cloud BI service
Data Visualization

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Digital Expertise

Technology Category

Analytics & Modeling - Real Time Analytics
Analytics & Modeling - Predictive Analytics

Applicable Industries

Finance & Insurance

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Predictive Quality Analytics
Demand Planning & Forecasting
Predictive Replenishment

Services

Data Science Services
System Integration

About The Customer

Graydon is an international business information provider that specializes in financial information, credit reporting, marketing information, and credit risk management. The company was formed as a merger between the two leading credit information services providers in Belgium and the Netherlands, and has since expanded internationally. Graydon has been a trusted provider of credit, marketing, risk and debt collection insights for more than 125 years. The company's international credit report and business information network encompasses more than 100 million entities in over 190 countries worldwide, providing one of the most comprehensive networks in the industry.

The Challenge

Graydon, an international business information provider, was facing challenges in making use of its vast data every day. Each team within the company had their own reporting requirements and sources of data to consider. The Marketing team wanted to get more insight into how campaigns delivered revenue and financial results, but this required data from the Finance team. The existing visualization tool in place did not support the types of data that would be required for this extended project. It would also be difficult to integrate and make data available for everyone across the business to use.

The Solution

Graydon decided to implement a new analytics and business intelligence platform. The new implementation would have to deliver benefits across multiple levels for the business management team, for each department and for the individuals that worked within those departments. After going through a selection process, Graydon chose Birst as the right platform to connect the company’s data sources and run its analytics requirements. Birst's technology fit Graydon's need to link data together in smarter ways, while its Cloud BI service could also be used for self-service. The implementation process started with the strategy map, which was translated to a dashboard design that would demonstrate where each team involved would derive value from the implementations. Each team was then asked to deliver additional Key Performance Indicators that were missing until the design was complete and all the requirements could be met.

Operational Impact

The first phase of the implementation involved creating connections between the different data sources that Graydon had in place, including the existing SAP and Oracle applications and the company’s business information databases.
A customer overview dashboard was built that the whole company could use for daily insight into performance.
Each team began getting its own self-service analytics implementation, enabling them to set up their analytics requirements and get the insight they required.
The Marketing team used data from these instances for its own analytics covering business performance and campaign successes.

Quantitative Benefit

The business team now conducts analysis weekly, rather than monthly.
The team members involved can concentrate on delivering more strategic insight from the reports, rather than simply putting the data together.