Graydon 提供网络分析
公司规模
Large Corporate
地区
- Europe
国家
- Belgium
- Netherlands
产品
- Birst
- SAP
- Oracle CRM On Demand
- Google Analytics
技术栈
- Cloud BI service
- Data Visualization
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Digital Expertise
技术
- 分析与建模 - 实时分析
- 分析与建模 - 预测分析
适用行业
- 金融与保险
适用功能
- 销售与市场营销
- 商业运营
用例
- 质量预测分析
- 需求计划与预测
- 补货预测
服务
- 数据科学服务
- 系统集成
关于客户
Graydon 是一家国际商业信息提供商，专门提供财务信息、信用报告、营销信息和信用风险管理。该公司由比利时和荷兰两家领先的信用信息服务提供商合并而成，此后业务不断拓展至国际。125 多年来，Graydon 一直是值得信赖的信用、营销、风险和债务催收见解提供商。该公司的国际信用报告和商业信息网络覆盖全球 190 多个国家的 1 亿多实体，是业内最全面的网络之一。
挑战
Graydon 是一家国际商业信息提供商，在利用其每天的海量数据方面面临挑战。公司内的每个团队都有自己的报告要求和需要考虑的数据来源。营销团队希望更深入地了解营销活动如何带来收入和财务结果，但这需要财务团队提供的数据。现有的可视化工具不支持此扩展项目所需的数据类型。集成数据并让企业中的每个人都可以使用数据也非常困难。
解决方案
Graydon 决定实施一个新的分析和商业智能平台。新实施必须为业务管理团队、每个部门以及在这些部门内工作的个人带来多层次的益处。经过筛选过程后，Graydon 选择 Birst 作为连接公司数据源和满足其分析需求的合适平台。Birst 的技术符合 Graydon 以更智能的方式链接数据的需求，而其云 BI 服务也可用于自助服务。实施过程从战略地图开始，该地图被转换为仪表板设计，以展示每个参与团队将从实施中获得的价值。然后要求每个团队提供缺少的其他关键绩效指标，直到设计完成并满足所有要求。
运营影响
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