Greenfence Consumer Uses Blockchain to Deliver Marketing Campaign Engagement Rates of 65 Percent
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Kaleido blockchain-as-a-service platform
- Greenfence Consumer mobile platforms
Tech Stack
- Blockchain
- AWS
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Retail
- Telecommunications
- Food & Beverage
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Track & Trace of Assets
- Fraud Detection
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
Greenfence Consumer is a division of Greenfence LLC that creates blockchain-based mobile platforms for brands and retailers. The company enables advanced customer engagement tactics and gamified loyalty and rewards programs. Greenfence Consumer's goal is to change the way brands and consumers interact by offering a mobile-centric platform for brands to connect directly with vendors, distributors, and customers. The company aims to help brands drive increasing connection, trust, visibility, and action through blockchain-based targeted marketing programs. Greenfence Consumer strives to solve three key business challenges for the brands it engages: remove the risk of fraud, help brand marketers control their budgets, and enable consumers to easily participate and interact with a greater level of anonymity.
The Challenge
Greenfence Consumer, a company that creates blockchain-based mobile platforms for brands and retailers, was struggling to build a scalable, easy-to-use blockchain platform. The company wanted to change the way brands engage with consumers by using blockchain technology. However, their initial attempts to deploy a blockchain solution proved challenging. They had limited options: they could deploy on the public chain, which presented several problems when looking at transaction costs and speed, or they could deploy a private version of the Ethereum blockchain. They chose to deploy on a public Ethereum test network for their first test, but they were looking for a solution that could provide a simple, secure, stable, scalable, and cost-effective platform on which to deploy their solution.
The Solution
Greenfence Consumer decided to use the Kaleido blockchain-as-a-service platform, running on AWS. Today, Greenfence runs two private chains on Kaleido the company refers to as OFR (derived from offers) and GFT (Governance and Foundational Trust). These chains are split between coupon and rebate products (the OFR chain) and digital collectible products (the GFT chain). The company found that Kaleido's suite of services greatly simplified and shortened the process of on-boarding consortium members from weeks to a few days. The company was able to offer a full package proposition created with the safety, security, trust, and transparency of a traditional blockchain-enabled platform, but in a way that is very accessible to the mass market.
Operational Impact
Quantitative Benefit
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