Kaleido > 实例探究 > Greenfence Consumer 使用区块链实现 65% 的营销活动参与率

Greenfence Consumer 使用区块链实现 65% 的营销活动参与率

公司规模

SME

地区

America

国家

United States

产品

Kaleido blockchain-as-a-service platform
Greenfence Consumer mobile platforms

技术栈

Blockchain
AWS

实施规模

Enterprise-wide Deployment

影响指标

Customer Satisfaction
Brand Awareness

技术

平台即服务 (PaaS) - 连接平台

适用行业

零售
电信
食品与饮料

适用功能

销售与市场营销
商业运营

用例

资产跟踪
欺诈识别
供应链可见性(SCV)

服务

云规划/设计/实施服务
数据科学服务

关于客户

Greenfence Consumer 是 Greenfence LLC 的一个部门，为品牌和零售商创建基于区块链的移动平台。该公司支持先进的客户参与策略以及游戏化的忠诚度和奖励计划。Greenfence Consumer 的目标是通过为品牌提供以移动为中心的平台来直接与供应商、分销商和客户建立联系，从而改变品牌和消费者的互动方式。该公司旨在通过基于区块链的定向营销计划帮助品牌推动不断增加的联系、信任、知名度和行动。Greenfence Consumer 致力于为其合作的品牌解决三个关键业务挑战：消除欺诈风险、帮助品牌营销人员控制预算，以及让消费者能够以更高的匿名性轻松参与和互动。

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挑战

Greenfence Consumer 是一家为品牌和零售商创建基于区块链的移动平台的公司，该公司正在努力构建一个可扩展、易于使用的区块链平台。该公司希望通过使用区块链技术改变品牌与消费者互动的方式。然而，他们最初部署区块链解决方案的尝试却很困难。他们的选择有限：他们可以部署在公链上，但这在交易成本和速度方面存在一些问题，或者他们可以部署以太坊区块链的私有版本。他们选择在公共以太坊测试网络上进行首次测试，但他们正在寻找一种解决方案，可以提供一个简单、安全、稳定、可扩展且经济高效的平台来部署他们的解决方案。

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解决方案

Greenfence Consumer 决定使用在 AWS 上运行的 Kaleido 区块链即服务平台。目前，Greenfence 在 Kaleido 上运行两条私有链，公司将其称为 OFR（源自优惠）和 GFT（治理和基础信任）。这些链分为优惠券和折扣产品（OFR 链）和数字收藏品产品（GFT 链）。该公司发现 Kaleido 的服务套件大大简化并缩短了加入联盟成员的过程，从几周缩短到几天。该公司能够提供全套服务，该服务具有传统区块链平台的安全性、可靠性、信任度和透明度，但大众市场却很容易接受。

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运营影响

Greenfence Consumer is working with global brands across industries to drive a new approach to digital marketing using blockchain.
The company has built a strong working relationship with Kaleido, which gives the Greenfence team additional confidence and support.
Greenfence Consumer is exploring new ways to implement Kaleido across its Greenfence Supply Chain business while continuing to unlock new ways to help brands change the face of digital marketing through one-click digital coupons, rebates, and collectibles.

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数量效益

Greenfence has generated an average engagement rate of 65 percent across campaigns.
The T-Mobile/Kroger pilot generated a conversion rate of nearly 75 percent from wallet creation to unlocking of the blockchain coupon offer.

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