Growing multinational company improves service to independent sales reps and customers
Customer Company Size
Large Corporate
Region
- America
Country
- Colombia
- Panama
Product
- DocuWare
- Splunk
- ABBYY FlexiCapture
Tech Stack
- Operational Intelligence Software
- Data Capture Technology
- Document Management System
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Retail
Use Cases
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- System Integration
About The Customer
Marketing Personal SA is a Latin American multinational company that offers direct catalog sales for clothing, footwear, cosmetics, and housewares. Their catalogs are distributed to more than 100,000 Image Advisors who sell Marketing Personal’s products. Orders are shipped to destinations throughout Colombia via a network of carriers who are responsible for transport and door-to-door delivery. The operations team administers new orders, manages issues relating to package deliveries and responds to inquiries and claims made by advisors.
The Challenge
Marketing Personal SA, a Latin American multinational company, faced challenges in tracking orders and ensuring their delivery. The company's operations team was responsible for administering new orders, managing issues relating to package deliveries, and responding to inquiries and claims made by advisors. However, tracking was complex, and the shipping costs invoiced to Marketing Personal by the delivery carriers did not reflect effective monitoring of deliveries and inquiries to customers. The Customer Service Department did not have clear and timely information about the various phases of delivery, so they could not give real-time responses to inquiries. They had to rely on projected delivery information and paper documents from the operations team. All documents generated during the transport operation are stored for several years as proof of delivery for payments and as legal back up documents. There are risks associated with manually processing transport documents - they can get lost or damaged making them ineffective as points of reference.
The Solution
Marketing Personal implemented an integrated solution using DocuWare, Splunk, and ABBYY FlexiCapture. Each transport document is generated by the Summan DataVar print service and contains a survey for recipients to complete upon delivery. This transport document is physically printed and sent with the orders and rewards. A digital version of the documents is safely stored in DocuWare for consultation and checking. Once orders have been delivered and transport surveys completed by customers, they are scanned by the carriers and the images are sent to Marketing Personal. ABBYY FlexiCapture reads each document delivering the data captured from the survey to the operational intelligence software, Splunk, and stores the documents in a predefined directory on the server. DocuWare monitors the directory and automatically sends any files to the corresponding file cabinet, crosschecking the data in the document against the transport documents already in the system. Splunk creates a graphic representation and the images are stored in DocuWare, allowing new or pending orders to be checked for delivery status.
Operational Impact
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