Harcourts Improves Insight Into its Global Real Estate Empire with Domo
Customer Company Size
Large Corporate
Country
- Worldwide
Product
- Domo Everywhere
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Predictive Quality Analytics
Services
- Data Science Services
About The Customer
Harcourts International is one of the world’s leading real estate agencies, with more than 900 offices in nine countries around the world encompassing 6,700 sales consultants. The agency works as a franchisor to support its global franchise network as it manages real estate transactions totaling more than $40 billion each year. The company operates on a franchise model, with each franchisee operating independently. The company's operations team supports the franchisees in their business operations and profitability.
The Challenge
Harcourts International, a leading real estate agency, was facing a challenge in understanding what impacts each franchisee’s profitability. The franchises were siloed off from each other, which made it difficult for the operations team to gather data, compare franchisees across markets, and share best practices. The lack of a centralized system for data collection and analysis was hindering the company's ability to make informed decisions and improve franchisee profitability.
The Solution
Harcourts implemented Domo, a data management platform, to automatically collect, analyze, and visualize the data associated with franchisee sales performance. The platform provides mobile access to data, enabling sales managers to manage their business on the go. It also allows the operations team to provide focused support at the franchisee level, helping them prioritize actions that contribute most to profitability. Additionally, Harcourts created a 'digital whiteboard' in Domo to track and display each agency’s appraisal-to-listing ratio, encouraging consultants to enter all their appraisals into the system. The company also uses Domo to incorporate franchisee data into their annual business planning processes, allowing for real-time assessment of actual versus target performance.
Operational Impact
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