Harcourts 借助 Domo 深入了解其全球房地产帝国
公司规模
Large Corporate
国家
- Worldwide
产品
- Domo Everywhere
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- Professional Service
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
- 质量预测分析
服务
- 数据科学服务
关于客户
Harcourts International 是全球领先的房地产代理公司之一，在全球 9 个国家/地区设有 900 多个办事处，拥有 6,700 名销售顾问。该公司作为特许经营商，支持其全球特许经营网络，每年管理的房地产交易总额超过 400 亿美元。该公司采用特许经营模式运营，每个特许经营商独立运营。公司的运营团队支持特许经营商的业务运营和盈利能力。
挑战
领先的房地产代理公司 Harcourts International 面临的挑战是了解哪些因素会影响每个加盟商的盈利能力。加盟商彼此孤立，这使得运营团队难以收集数据、比较不同市场的加盟商并分享最佳实践。缺乏集中的数据收集和分析系统阻碍了公司做出明智决策和提高加盟商盈利能力的能力。
解决方案
Harcourts 实施了数据管理平台 Domo，以自动收集、分析和可视化与特许经营商销售业绩相关的数据。该平台提供移动数据访问，使销售经理能够随时随地管理业务。它还允许运营团队在特许经营商层面提供重点支持，帮助他们优先考虑对盈利能力贡献最大的行动。此外，Harcourts 在 Domo 中创建了一个“数字白板”，以跟踪和显示每个机构的评估与挂牌比率，鼓励顾问将所有评估输入系统。该公司还使用 Domo 将特许经营商数据纳入其年度业务规划流程，以便实时评估实际绩效与目标绩效。
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