Applicable Industries
- Cement
- Healthcare & Hospitals
Applicable Functions
- Procurement
Use Cases
- Chatbots
About The Customer
Healthkart is a well-known Indian omnichannel health brand with over 100 stores across the country. The company is widely recognized for its genuine and authentic nutritional supplements. Healthkart offers a diverse range of healthcare and wellness products from several popular brands. During the covid-19 pandemic, the company sought to build dedicated chat flows to handle the massive surge in user queries and offer tailored product recommendations and nutritional advice.
The Challenge
Healthkart, a leading Indian health brand, faced a significant challenge during the covid-19 pandemic. The company experienced a massive surge in user queries, which it struggled to handle efficiently. The company's goal was not only to manage these queries but also to provide high-value use cases that would drive engagement and help people lead healthier lifestyles. The main challenges included making support more self-serve and asynchronous to handle the increased user queries, positioning Healthkart as the go-to destination for diet, fitness, and immunity-related advice, and proactively educating users and recommending relevant products based on their lifestyle and fitness goals.
The Solution
To address these challenges, Healthkart partnered with Haptik to develop a chatbot capable of providing personalized advice on diet and fitness. The chatbot was designed using Haptik’s advanced conversational studio, which allowed for the creation of dedicated chat flows aimed at solving high-value use cases. The chatbot was able to share personalized diet and workout plans based on a person’s fitness goals, eating habits, current weight, lifestyle, and more. It also proactively delivered tailored product recommendations for people looking to boost their immunity during the pandemic. Additionally, the chatbot provided on-demand support for routine queries related to orders, payments, refunds, replacements, etc.
Operational Impact
Quantitative Benefit
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