Heinen’s Grocery Store Enhances Content Creation and Collaboration with Canto
Technology Category
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
- Functional Applications - Enterprise Asset Management Systems (EAM)
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Asset Health Management (AHM)
- Retail Store Automation
About The Customer
Heinen’s Grocery Store is a family-owned grocer based in the Midwest. Founded in 1929, the operation has been passed down through four generations. The company operates 23 locations, each known for stocking local products and Heinen’s private label. The Director of Marketing at Heinen’s, Jackie Shultz, leads the marketing team and oversees all channels – email, social media, website, advertising, and print. She works with various departments within the company to uphold the Heinen’s brand throughout every project.
The Challenge
Heinen’s Grocery Store, a family-owned grocer in the Midwest, was facing a significant challenge in managing their content creation process. With over 20 stores in different cities, the marketing team had to create multiple versions of assets for weekly promotions, resulting in a vast amount of content that needed to be found and shared efficiently. The marketing team was responsible for all materials showcasing products in-store and online, and they contracted external designers to create the artwork. However, the team faced disruptions in their workflows due to an unorganized system of storing and sharing graphics, imagery, and videos. If a team member needed a specific graphic that they didn’t commission, it was difficult to locate it, leading to productivity barriers.
The Solution
Heinen’s Grocery Store implemented Canto, a digital asset management solution, to streamline their content creation process. With Canto, all finalized assets, including images and videos, are stored in one place, allowing team members to quickly find the files they need for their specific campaigns. The system has been in use for over two years and its flexibility allows the team to update the library’s organizational structure as their needs evolve. Canto also offers a resize-upon-download feature, enabling the team to store only one high-resolution file but download it in varying dimensions as required. Furthermore, the team uses personalized upload links for external graphic designers to upload artwork directly into their Canto library. This has transformed their Canto library into a 'news feed' for the department, keeping everyone informed and up to date, and enhancing collaboration.
Operational Impact
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