技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 零售店自动化
关于客户
海英杂货店是一家位于中西部的家族杂货店。公司成立于1929年,至今已传承四代。该公司经营 23 个地点,每个地点都以储存当地产品和 Heinen 自有品牌而闻名。 Heinen's 营销总监 Jackie Shultz 领导营销团队并监督所有渠道 - 电子邮件、社交媒体、网站、广告和印刷品。她与公司内的各个部门合作,在每个项目中维护 Heinen 的品牌。
挑战
Heinen's Grocery Store 是一家位于中西部的家族杂货店,在管理内容创建流程方面面临着重大挑战。由于在不同城市拥有 20 多家商店,营销团队必须为每周促销创建多个版本的资产,从而需要高效地查找和共享大量内容。营销团队负责店内和网上展示产品的所有材料,并与外部设计师签约来创作艺术品。然而,由于存储和共享图形、图像和视频的系统杂乱无章,该团队的工作流程面临中断。如果团队成员需要他们未委托的特定图形,则很难找到它,从而导致生产力障碍。
解决方案
Heinen's Grocery Store 实施了数字资产管理解决方案 Canto,以简化其内容创建流程。借助 Canto,所有最终资产(包括图像和视频)都存储在一个位置,使团队成员能够快速找到特定活动所需的文件。该系统已使用两年多,其灵活性使团队能够根据需求的变化更新图书馆的组织结构。 Canto 还提供了下载时调整大小的功能,使团队能够仅存储一个高分辨率文件,但可以根据需要以不同的尺寸下载它。此外,该团队还使用个性化的上传链接,供外部图形设计师将艺术品直接上传到他们的 Canto 库中。这将他们的 Canto 图书馆转变为部门的“新闻源”,让每个人都了解最新情况,并加强协作。
运营影响
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