How a Digital Marketing Agency Saves 40 Hours per Month Using BrightLocal
Customer Company Size
SME
Region
- America
Country
- United States
Product
- BrightLocal
- Citation Builder
- Citation Tracker
- Google My Business reporting
- Local Search Audit
Tech Stack
- SEO tools
- PPC tools
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Use Cases
- Search & Rescue
Services
- Data Science Services
About The Customer
Lead to Conversion is a full-service digital marketing agency founded in 2006. With over a decade in the SEO game, the agency focuses on delivering exceptional SEO and PPC results to local and national businesses across the USA. The agency takes a ‘white-glove’ approach to their 50+ clients, priding themselves on tailoring digital marketing campaigns to specific business needs. They offer packages for those who know exactly what they want. Lead to Conversion delivers a boutique customer experience with an enterprise-level skill set, at affordable prices.
The Challenge
Lead to Conversion, a full-service digital marketing agency, was facing challenges in managing local SEO work for its clients. The agency was using a different SEO tool, but it was not locally-focused enough for their bricks-and-mortar clients. In addition, the agency was spending 10 hours per week performing manual citation work for the clients that needed it. This was a significant drain on resources and was not efficient.
The Solution
To resolve the inefficiencies in citations, Lead to Conversion started using BrightLocal's Citation Builder and Citation Tracker. These tools provided the agency with full oversight over what’s going on with their clients’ citations, and managing the process became faster than ever. The agency also started using BrightLocal’s Google My Business reporting to educate clients on improvements that help them leapfrog their competitors. Meanwhile, Local Search Audit allowed them to start campaigns on the right foot by analyzing their new clients’ search presence along with the clients’ competitors.
Operational Impact
Quantitative Benefit
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