数字营销机构如何使用 BrightLocal 每月节省 40 小时
公司规模
SME
地区
- America
国家
- United States
产品
- BrightLocal
- Citation Builder
- Citation Tracker
- Google My Business reporting
- Local Search Audit
技术栈
- SEO tools
- PPC tools
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
用例
- 搜救
服务
- 数据科学服务
关于客户
Lead to Conversion 是一家提供全方位服务的数字营销机构，成立于 2006 年。该机构在 SEO 领域拥有十多年的经验，专注于为美国各地的本地和国家企业提供卓越的 SEO 和 PPC 结果。该机构为 50 多家客户提供“白手套”服务，以根据特定业务需求量身定制数字营销活动而自豪。他们为那些确切知道自己想要什么的人提供套餐。Lead to Conversion 以实惠的价格提供具有企业级技能的精品客户体验。
挑战
Lead to Conversion 是一家提供全方位服务的数字营销机构，在管理客户的本地 SEO 工作方面面临挑战。该机构使用的是不同的 SEO 工具，但对于实体客户来说，该工具的本地化程度不够。此外，该机构每周要花 10 个小时为需要的客户执行手动引用工作。这严重浪费资源，而且效率低下。
解决方案
为了解决引文效率低下的问题，Lead to Conversion 开始使用 BrightLocal 的引文生成器和引文跟踪器。这些工具使该机构能够全面监督其客户引文的进展情况，并且管理流程变得比以往更快。该机构还开始使用 BrightLocal 的 Google My Business 报告来指导客户进行改进，帮助他们超越竞争对手。同时，Local Search Audit 使他们能够通过分析新客户及其竞争对手的搜索情况来正确开始广告系列。
运营影响
数量效益
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