How a full-service Digital Marketing Agency uses BrightLocal to effectively manage citations for 1,600 client locations
Customer Company Size
SME
Region
- America
Country
- United States
Product
- BrightLocal
- Citation Builder
- Citation Tracker
Tech Stack
- SEO
- Local SEO
- Citation Management
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Use Cases
- Search & Rescue
Services
- Software Design & Engineering Services
About The Customer
Big Leap is a full-service digital marketing agency based in Lehi, Utah. The agency services over 200 clients, implementing SEO tactics to help increase traffic, developing and promoting content, managing social media, and ensuring the best possible online reputations. As every client is different, Big Leap customizes individually tailored plans according to each client’s specific business needs. Around 75% of clients are Utah-based, reflecting the agency’s local focus, with the rest spread across the USA.
The Challenge
Big Leap, a full-service digital marketing agency based in Lehi, Utah, was manually managing its clients’ business listings, which was time-consuming and costly. With over 200 clients to service, the ability to manage these listings at scale presented a significant challenge. The agency needed a solution that was both time and cost-effective for local SEO and citations. The majority of their clients are based in Utah, reflecting the agency's local focus, with the rest spread across the USA. Each client requires a customized plan tailored to their specific business needs, adding to the complexity of the task.
The Solution
Big Leap turned to BrightLocal's suite of tools to address their challenge. They used Citation Builder for their SMB clients, which they found to be simple, cost-effective, and accurate. So much so that they now use the service for 80% of their SMB client base. Using Citation Tracker, Big Leap can now easily identify and update incorrect or inconsistent business listings, an important element in developing trust in their clients’ local businesses. This solution has allowed Big Leap to manage citations for over 1,600 individual client locations to date.
Operational Impact
Quantitative Benefit
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