一家提供全方位服务的数字营销机构如何使用 BrightLocal 有效管理 1,600 个客户地点的引文
公司规模
SME
地区
- America
国家
- United States
产品
- BrightLocal
- Citation Builder
- Citation Tracker
技术栈
- SEO
- Local SEO
- Citation Management
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- Professional Service
适用功能
- 销售与市场营销
用例
- 搜救
服务
- 软件设计与工程服务
关于客户
Big Leap 是一家位于犹他州莱希的全方位服务数字营销机构。该机构为 200 多家客户提供服务，实施 SEO 策略以帮助增加流量、开发和推广内容、管理社交媒体以及确保最佳的在线声誉。由于每个客户都不同，Big Leap 根据每个客户的具体业务需求量身定制计划。大约 75% 的客户位于犹他州，这反映了该机构的本地重点，其余客户遍布美国各地。
挑战
Big Leap 是一家位于犹他州莱希的全方位服务数字营销机构，过去一直采用手动方式管理客户的商家信息，这既耗时又费钱。由于要服务的客户超过 200 家，因此管理这些大规模商家信息的能力是一项巨大的挑战。该机构需要一种既省时又经济高效的本地 SEO 和引文解决方案。他们的大多数客户都位于犹他州，这反映了该机构的本地化重点，其余客户则遍布美国各地。每个客户都需要根据其特定业务需求量身定制的计划，这增加了任务的复杂性。
解决方案
Big Leap 求助 BrightLocal 的工具套件来应对挑战。他们为 SMB 客户使用了 Citation Builder，他们发现它简单、经济高效且准确。因此，他们现在为 80% 的 SMB 客户群使用该服务。使用 Citation Tracker，Big Leap 现在可以轻松识别和更新不正确或不一致的业务列表，这是建立客户对本地业务信任的重要因素。迄今为止，该解决方案使 Big Leap 能够管理超过 1,600 个独立客户地点的引文。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
SET Creative Ditches Google Vault for Datto Backupify
When Kienholz first started at SET, the staff was using Microsoft Outlook for email with no form of data backup. It became apparent that something needed to change as the staff was often burdened with trying to recover emails from departed employees. Kienholz transitioned the team to Google’s Gmail and implemented Google Vault for backup purposes. While SET employees quickly adjusted to Gmail, which many use for personal email, the same could not be said for Google Vault. “Unlike most Google products, Vault was not user friendly at all. It’s very hard to search for items. We never really figured out how to do a restore either,” explained Kienholz. Due to SET’s work with high-profile brands, projects often go through many rounds of revisions right down to the eleventh hour. This means that every bit of information - especially data living in project managers’ emails - is crucial to delivering clients a polished design at deadline.
Case Study
Infosys achieves a 5–7 percent effort reduction across projects
Infosys, a global leader in consulting, technology, and outsourcing solutions, was facing significant challenges in application development and maintenance due to its distributed teams, changing business priorities and the need to stay in alignment with customer needs. The company used a mix of open source, home-grown and third-party applications to support application development projects. However, challenges resulting from distributed teams using manual processes increased as the company grew. It became more and more important for Infosys to execute its projects efficiently, so they could improve quality, reduce defects and minimize delays.
Case Study
Arctic Wolf Envelops Teamworks with 24x7 Cybersecurity Protection and Comprehensive Visibility
Teamworks, a leading athlete engagement platform, faced rising cyberthreats and needed enhanced visibility into its network, servers, and laptops. With software developers connecting from all over the world, the company sought to improve its security posture and position itself for future growth. The company had a secure platform but recognized the need for a more proactive solution to identify gaps within its technology infrastructure. Data exfiltration and malicious access were top concerns, prompting the need for a comprehensive security upgrade.
Case Study
Sawback IT and Datto Save Client From a Costly Mistake
Ballistic Echo, a software development house, faced a critical challenge when human error led to the deletion of thousands of lines of unique code. This incident occurred before the code was pushed to source control, resulting in significant loss of time, revenue, and work. The previous file-level backup solution they used was slow and inefficient, making it nearly impossible to manually recreate the lost work. The need for a more reliable and efficient business continuity solution became evident to avoid such disasters in the future.
Case Study
Opal Helps Customers Shine Thanks to Datto
SP Flooring & Design Center faced a ransomware attack that encrypted and locked their files. The attack was initiated through a compromised service account set up by an outside vendor. The ransomware infection was isolated quickly, but there was a concern about the extent of the data at risk. The company had backups in place but was unsure of how much information was compromised. The situation required immediate action to prevent further damage and restore the affected data.
Case Study
Pipeline Insight Case Study: YARCDATA
YarcData faced challenges in determining the conversion rates of prospects into customers through various marketing efforts and identifying the source of its leads. They wanted to know the percentage of opportunities in the sales pipeline that came from different marketing events, web downloads, or self-sourced sales opportunities. Additionally, they needed the ability to drill down into the data to guide where to allocate more marketing dollars based on the success of previous efforts. Previously, YarcData relied heavily on spreadsheets and Salesforce.com reports, which made it difficult to extract the exact information they needed. This reliance on spreadsheets represented about 70% of their data presentation.
