How CircleCI Uses Mode to Fuel Product-Led Growth with Powerful New Metrics
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Mode
- Snowflake
- Looker
Tech Stack
- SQL
- Data Warehousing
- Dashboarding
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Revenue Growth
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Product Research & Development
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
- Software Design & Engineering Services
About The Customer
CircleCI is a platform that helps engineers build software faster by enabling them to work on different parts of a complex project simultaneously. As a product-led growth company, CircleCI focuses on using its product as the primary means to acquire, retain, and monetize customers, rather than relying on traditional sales or growth marketing strategies. The company offers a free plan to attract users, who can then graduate to paid plans as their needs grow. CircleCI's goal is to support users from small startups to major enterprise companies, making product usage measurement critical to its business model. By understanding product metrics, CircleCI aims to increase user engagement and revenue.
The Challenge
CircleCI faced a challenge in transforming its product analytics and data science team to drive product-led growth. The team needed to build dashboards quickly, discover new metrics, and increase the volume of product insights significantly. The existing process was slow, taking days or weeks to build dashboards, and the team was not recognized for its ability to share data quickly. The company needed a solution that would allow them to run analysis faster, share insights with the product team, and ultimately drive business growth through product insights.
The Solution
CircleCI implemented Mode to transform its product analytics and data science capabilities. Mode allowed the team to build dashboards in minutes, enabling them to observe key metrics during product launches and iterate on features quickly. The platform's ability to query the data warehouse directly using SQL provided immediate feedback on new features' performance. Mode also helped the team discover a new, proprietary metric that accelerated the customer onboarding process, shifting the product strategy to a user-focused mindset. This new metric allowed CircleCI to enhance user engagement, making acquisition costs more efficient and improving monetization as engaged customers began paying for the product.
Operational Impact
Quantitative Benefit
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