How CircleCI Uses Mode to Fuel Product-Led Growth with Powerful New Metrics
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Mode
- Snowflake
- Looker
技术栈
- SQL
- Data Warehousing
- Dashboarding
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 分析与建模 - 预测分析
适用行业
- Software
- Professional Service
适用功能
- 产品研发
- 商业运营
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
- 软件设计与工程服务
关于客户
CircleCI is a platform that helps engineers build software faster by enabling them to work on different parts of a complex project simultaneously. As a product-led growth company, CircleCI focuses on using its product as the primary means to acquire, retain, and monetize customers, rather than relying on traditional sales or growth marketing strategies. The company offers a free plan to attract users, who can then graduate to paid plans as their needs grow. CircleCI's goal is to support users from small startups to major enterprise companies, making product usage measurement critical to its business model. By understanding product metrics, CircleCI aims to increase user engagement and revenue.
挑战
CircleCI faced a challenge in transforming its product analytics and data science team to drive product-led growth. The team needed to build dashboards quickly, discover new metrics, and increase the volume of product insights significantly. The existing process was slow, taking days or weeks to build dashboards, and the team was not recognized for its ability to share data quickly. The company needed a solution that would allow them to run analysis faster, share insights with the product team, and ultimately drive business growth through product insights.
解决方案
CircleCI implemented Mode to transform its product analytics and data science capabilities. Mode allowed the team to build dashboards in minutes, enabling them to observe key metrics during product launches and iterate on features quickly. The platform's ability to query the data warehouse directly using SQL provided immediate feedback on new features' performance. Mode also helped the team discover a new, proprietary metric that accelerated the customer onboarding process, shifting the product strategy to a user-focused mindset. This new metric allowed CircleCI to enhance user engagement, making acquisition costs more efficient and improving monetization as engaged customers began paying for the product.
运营影响
数量效益
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