How IDG Transformed their Reporting Process into a Competitive Advantage
Customer Company Size
Large Corporate
Country
- Worldwide
- United States
Product
- Data Integration
Tech Stack
- Domo
- Google Analytics
- Big Query
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Data Science Services
- System Integration
About The Customer
International Data Group (IDG) is a media company that has been in operation since 1964. They have a vision of making the world a better place through the right use of technology. IDG has been a pioneer in the media landscape surrounding technology. Today, they have 3,000 employees serving 147 countries in over 40 languages. Their success is tied to strong relationships within the tech landscape, resulting in unmatched 1st party data. To help connect technology buyers and sellers, they have increased their emphasis on customer service and efficiency.
The Challenge
International Data Group (IDG) had a problem with their reporting process. Their clients were demanding more detailed reports than what they were currently providing. The process of delivering these reports was labor-intensive and inefficient. IDG needed a solution that could automate their reporting process and provide real-time, detailed analytics to their clients. They also wanted a solution that could be used by anyone in the organization, not just the analytics team.
The Solution
IDG chose Domo for its simple interface and ease of use. Domo had pre-built connectors for all the things that IDG wanted to do in the marketing world, particularly Google analytics. Domo was also suitable for business users, not just technical users. IDG started with 13 seats in 2016 and has since grown tenfold. Domo technology now assists with everything from IDG clients’ custom campaign data to web traffic, to e-commerce data. IDG has utilized Domo data connectors to harness the power of data from a huge variety of platforms. They have also used Domo to automate their reporting process, saving hundreds of hours each month.
Operational Impact
Quantitative Benefit
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