IDG 如何将其报告流程转变为竞争优势
公司规模
Large Corporate
国家
- Worldwide
- United States
产品
- Data Integration
技术栈
- Domo
- Google Analytics
- Big Query
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据交换与集成
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 数据科学服务
- 系统集成
关于客户
国际数据集团 (IDG) 是一家自 1964 年成立的媒体公司。他们的愿景是通过正确使用技术让世界变得更美好。IDG 一直是技术领域的先驱。如今，他们拥有 3,000 名员工，服务于 147 个国家/地区，使用 40 多种语言。他们的成功与技术领域的牢固关系息息相关，从而产生了无与伦比的第一方数据。为了帮助技术买家和卖家建立联系，他们更加重视客户服务和效率。
挑战
国际数据集团 (IDG) 的报告流程存在问题。他们的客户要求提供比他们目前提供的更详细的报告。提供这些报告的过程劳动密集且效率低下。IDG 需要一种可以自动化其报告流程并向客户提供实时详细分析的解决方案。他们还希望该解决方案可供组织中的任何人使用，而不仅仅是分析团队。
解决方案
IDG 选择 Domo 是因为其界面简单且易于使用。Domo 已为 IDG 想要在营销领域做的所有事情（尤其是 Google 分析）预先构建了连接器。Domo 也适用于业务用户，而不仅仅是技术用户。IDG 于 2016 年成立时只有 13 个席位，如今已增长了 10 倍。Domo 技术现在可协助处理从 IDG 客户的自定义活动数据到网络流量再到电子商务数据等所有事务。IDG 已利用 Domo 数据连接器来利用来自各种平台的数据。他们还使用 Domo 来自动化报告流程，每月可节省数百小时。
运营影响
数量效益
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