How Integration Cuts Development Time and Cost in Half for an App Company
Customer Company Size
Startup
Region
- America
Country
- United States
Product
- Goombal
- Workato
- Salesforce
- Marketo
- Eventbrite
Tech Stack
- Cloud Application
- Integration Platform
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Goombal is a cloud-based application designed to assist event planners in managing and executing events while gathering valuable insights and capturing ROI. Founded by Vinay Iyer, Goombal aims to provide software that enables customers to project-manage and run events effectively, ensuring measurable ROI. The application integrates with various external apps, including CRM systems, Salesforce, and marketing automation tools like Marketo, to provide comprehensive data tracking and management. As a startup, Goombal focuses on delivering strategic value through its app, emphasizing the importance of seamless integration with third-party applications to enhance customer satisfaction and operational efficiency.
The Challenge
Goombal, a cloud application for event management, faced significant challenges in integrating with various external applications such as CRM systems, Salesforce, and marketing automation tools like Marketo. The development team had to build these integrations from scratch, which was time-consuming and costly. Integration was a critical component of their solution value, as customers required seamless connectivity with their existing systems. The need for speed, cost efficiency, and agility in the startup world made it imperative for Goombal to find a more efficient solution for integration.
The Solution
To address the integration challenges, Goombal adopted Workato, an integration platform that simplifies the process of connecting to third-party data sources. Workato enabled Goombal to integrate with applications like Salesforce and Marketo without the need for extensive IT work from their customers. This solution allowed Goombal to focus on its core competency of providing strategic value through its app, rather than dealing with the complexities of data exchanges between apps. Workato's platform provided the flexibility to adapt integrations as customer business needs changed, eliminating the need to restart the integration process. This approach significantly reduced the time and cost associated with developing integrations, allowing Goombal to execute its product and sales strategies more smoothly.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
SET Creative Ditches Google Vault for Datto Backupify
When Kienholz first started at SET, the staff was using Microsoft Outlook for email with no form of data backup. It became apparent that something needed to change as the staff was often burdened with trying to recover emails from departed employees. Kienholz transitioned the team to Google’s Gmail and implemented Google Vault for backup purposes. While SET employees quickly adjusted to Gmail, which many use for personal email, the same could not be said for Google Vault. “Unlike most Google products, Vault was not user friendly at all. It’s very hard to search for items. We never really figured out how to do a restore either,” explained Kienholz. Due to SET’s work with high-profile brands, projects often go through many rounds of revisions right down to the eleventh hour. This means that every bit of information - especially data living in project managers’ emails - is crucial to delivering clients a polished design at deadline.
Case Study
Infosys achieves a 5–7 percent effort reduction across projects
Infosys, a global leader in consulting, technology, and outsourcing solutions, was facing significant challenges in application development and maintenance due to its distributed teams, changing business priorities and the need to stay in alignment with customer needs. The company used a mix of open source, home-grown and third-party applications to support application development projects. However, challenges resulting from distributed teams using manual processes increased as the company grew. It became more and more important for Infosys to execute its projects efficiently, so they could improve quality, reduce defects and minimize delays.
Case Study
Arctic Wolf Envelops Teamworks with 24x7 Cybersecurity Protection and Comprehensive Visibility
Teamworks, a leading athlete engagement platform, faced rising cyberthreats and needed enhanced visibility into its network, servers, and laptops. With software developers connecting from all over the world, the company sought to improve its security posture and position itself for future growth. The company had a secure platform but recognized the need for a more proactive solution to identify gaps within its technology infrastructure. Data exfiltration and malicious access were top concerns, prompting the need for a comprehensive security upgrade.
Case Study
Sawback IT and Datto Save Client From a Costly Mistake
Ballistic Echo, a software development house, faced a critical challenge when human error led to the deletion of thousands of lines of unique code. This incident occurred before the code was pushed to source control, resulting in significant loss of time, revenue, and work. The previous file-level backup solution they used was slow and inefficient, making it nearly impossible to manually recreate the lost work. The need for a more reliable and efficient business continuity solution became evident to avoid such disasters in the future.
Case Study
Opal Helps Customers Shine Thanks to Datto
SP Flooring & Design Center faced a ransomware attack that encrypted and locked their files. The attack was initiated through a compromised service account set up by an outside vendor. The ransomware infection was isolated quickly, but there was a concern about the extent of the data at risk. The company had backups in place but was unsure of how much information was compromised. The situation required immediate action to prevent further damage and restore the affected data.
Case Study
Zapier Aggregates Multiple Analytics in a Single Dashboard with the New Relic Platform
Zapier, a company that enables non-technical users to push data between hundreds of web applications, was facing a challenge in automating and provisioning servers for optimal performance. The company's environment consisted of 50 Linux servers on the Amazon Elastic Compute Cloud (EC2), a Django application split across several servers, and a backend consisting of a dynamic number of celery task workers fed by messages published to a RabbitMQ cluster. They also maintained a number of internal web services on nginx in front of Gunicorn and Node.js processes. Redis handled simple key and value stores, with logging handled by Graylog2 and ElasticSearch. However, they realized that no level of automation would be sufficient without an effective monitoring solution in place. They needed a tool that could provide immediate alerts when something was breaking and could be easily implemented into their environment.
