How Integration Cuts Development Time and Cost in Half for an App Company
公司规模
Startup
地区
- America
国家
- United States
产品
- Goombal
- Workato
- Salesforce
- Marketo
- Eventbrite
技术栈
- Cloud Application
- Integration Platform
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
- 平台即服务 (PaaS) - 连接平台
适用行业
- Software
- Professional Service
适用功能
- 销售与市场营销
- 商业运营
服务
- 系统集成
- 软件设计与工程服务
关于客户
Goombal is a cloud-based application designed to assist event planners in managing and executing events while gathering valuable insights and capturing ROI. Founded by Vinay Iyer, Goombal aims to provide software that enables customers to project-manage and run events effectively, ensuring measurable ROI. The application integrates with various external apps, including CRM systems, Salesforce, and marketing automation tools like Marketo, to provide comprehensive data tracking and management. As a startup, Goombal focuses on delivering strategic value through its app, emphasizing the importance of seamless integration with third-party applications to enhance customer satisfaction and operational efficiency.
挑战
Goombal, a cloud application for event management, faced significant challenges in integrating with various external applications such as CRM systems, Salesforce, and marketing automation tools like Marketo. The development team had to build these integrations from scratch, which was time-consuming and costly. Integration was a critical component of their solution value, as customers required seamless connectivity with their existing systems. The need for speed, cost efficiency, and agility in the startup world made it imperative for Goombal to find a more efficient solution for integration.
解决方案
To address the integration challenges, Goombal adopted Workato, an integration platform that simplifies the process of connecting to third-party data sources. Workato enabled Goombal to integrate with applications like Salesforce and Marketo without the need for extensive IT work from their customers. This solution allowed Goombal to focus on its core competency of providing strategic value through its app, rather than dealing with the complexities of data exchanges between apps. Workato's platform provided the flexibility to adapt integrations as customer business needs changed, eliminating the need to restart the integration process. This approach significantly reduced the time and cost associated with developing integrations, allowing Goombal to execute its product and sales strategies more smoothly.
运营影响
数量效益
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