How Poste Italiane brings value to loyalty with Hyperledger Besu
Customer Company Size
Large Corporate
Region
- Europe
Country
- Italy
Product
- Hyperledger Besu
- Extra Sconti App
- Sconti BancoPosta
Tech Stack
- Blockchain
- Smart Contracts
- ERC20 token
- ERC721 token
- Digital Wallets
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Application Infrastructure & Middleware - Blockchain
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Track & Trace of Assets
- Supply Chain Visibility
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Poste Italiane, the Italian postal service provider, is one of the country’s oldest and biggest organizations with a role that extends well beyond mail and package delivery. Today, Poste Italiane is not just a mail delivery service but an online marketplace. The Poste Italiane website offers financial products, logistics and insurance services as well as online payments to facilitate track and trace throughout Italy. With 158 years of history, a network of more than 12,800 post offices, a workforce of 126,000, total financial assets of €536 billion and 35 million customers, Poste Italiane is at the center of Italian commerce. To keep its central place in an ever-changing world, Poste Italiane prioritizes innovation to support new products, processes, and customer experiences.
The Challenge
Poste Italiane, the Italian postal service, has evolved into an online marketplace offering financial products, logistics, insurance services, and online payments. To maintain its central role in the ever-changing world, Poste Italiane prioritizes innovation to support new products, processes, and customer experiences. They saw an opportunity in the market to support companies within their supply chain with customer acquisition and retention. However, the traditional postal system is bound together by an expansive and complex supply chain, resulting in tech sprawl where there are too many programs that are not interoperable. This means the programs can’t communicate with each other and share data. With the plethora of programs and lack of interoperability between them, the management of the accounts and the rules on earning rewards are not clear.
The Solution
Poste Italiane developed a blockchain-based customer loyalty program. The platform lets customers combine points from different programs to reach the threshold required to purchase the rewards, making it a truly customer-centric approach. The blockchain platform developed by Poste Italiane is fully decentralized with each partner running its own node. If a partner does not have the technical or financial capabilities, or interest in hosting one themselves, Poste Italiane can provide a node that the partner can manage. Blockchain levels the playing field for everyone in the Poste Italiane network. Merchants get access to a complete loyalty service, including the ability to set up new campaigns and provide points and loyalty rewards to clients. The system uses blockchain in three ways: Digital wallets, Tokens, and Smart contracts. The platform was built using Hyperledger Besu.
Operational Impact
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