意大利邮政如何利用 Hyperledger Besu 为忠诚度带来价值
公司规模
Large Corporate
地区
- Europe
国家
- Italy
产品
- Hyperledger Besu
- Extra Sconti App
- Sconti BancoPosta
技术栈
- Blockchain
- Smart Contracts
- ERC20 token
- ERC721 token
- Digital Wallets
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Brand Awareness
技术
- 应用基础设施与中间件 - 区块链
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 资产跟踪
- 供应链可见性(SCV)
服务
- 软件设计与工程服务
- 系统集成
关于客户
意大利邮政是意大利的一家邮政服务提供商，也是该国历史最悠久、规模最大的组织之一，其职责远不止邮件和包裹递送。如今，意大利邮政不仅提供邮件递送服务，而且还提供在线市场。意大利邮政网站提供金融产品、物流和保险服务以及在线支付，以方便在意大利各地进行跟踪和追踪。意大利邮政拥有 158 年的历史，拥有超过 12,800 个邮局的网络，拥有 126,000 名员工，总金融资产达 5360 亿欧元，拥有 3500 万客户，是意大利商业的中心。为了在瞬息万变的世界中保持中心地位，意大利邮政优先考虑创新，以支持新产品、新流程和新客户体验。
挑战
意大利邮政服务公司 Poste Italiane 已发展成为一个在线市场，提供金融产品、物流、保险服务和在线支付。为了在瞬息万变的世界中保持核心地位，意大利邮政优先考虑创新，以支持新产品、新流程和新客户体验。他们在市场中看到了支持其供应链内公司获取和留住客户的机会。然而，传统邮政系统被庞大而复杂的供应链束缚在一起，导致技术蔓延，其中有太多程序无法互操作。这意味着程序无法相互通信和共享数据。由于程序过多且它们之间缺乏互操作性，账户管理和赚取奖励的规则并不明确。
解决方案
Poste Italiane 开发了基于区块链的客户忠诚度计划。该平台允许客户将来自不同计划的积分组合起来，以达到购买奖励所需的门槛，从而真正实现以客户为中心的方法。Poste Italiane 开发的区块链平台完全去中心化，每个合作伙伴都运行自己的节点。如果合作伙伴没有技术或财务能力，或者没有兴趣自己托管节点，Poste Italiane 可以提供合作伙伴可以管理的节点。区块链为 Poste Italiane 网络中的每个人提供了公平的竞争环境。商家可以获得完整的忠诚度服务，包括设置新活动并向客户提供积分和忠诚度奖励的能力。该系统以三种方式使用区块链：数字钱包、代币和智能合约。该平台是使用 Hyperledger Besu 构建的。
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