How Route Connected Multiple Applications to Harness the Power of Their Customer Data
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- SnapLogic Intelligent Integration Platform
- Salesforce Snap Pack
- Snowflake Snap Pack
Tech Stack
- AWS Cloud
- REST APIs
- ETL/ELT
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Analytics & Modeling - Machine Learning
Applicable Industries
- Software
Applicable Functions
- Business Operation
- Quality Assurance
Use Cases
- Remote Asset Management
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Route is a software company headquartered in Lehi, Utah, with 200 employees. The company focuses on enhancing the post-purchase experience for brands and consumers through its app, which offers visual order tracking, package protection, effortless claim-filing, and a universal order history. Route empowers brands to deliver a better customer experience and helps consumers feel more confident in their online ordering. The company faced challenges with disconnected data sources, which limited their ability to leverage customer data for better business insights and strategic decision-making.
The Challenge
Route had multiple sources of data in applications such as Salesforce, Zendesk, Jira, and in a production database, and was not able to connect these sources of data to create a holistic customer view. Route leadership wanted to know how merchants were doing on their platform and how they could better serve them. Without the ability to connect vital data, it was nearly impossible to gather these insights to drive strategic business decisions. Traditional integration would require countless hours manually coding integrations, updating, and maintaining them.
The Solution
Route searched for an affordable iPaaS integration solution that would be flexible and could easily integrate with their other services. After evaluating two other ETL solutions, they chose the SnapLogic Intelligent Integration Platform for its ease of use, flexibility in working with a wide range of data formats (real-time, streaming, batch) and its vast library of pre-configured connectors called Snaps for both application connectivity and data transformation. With SnapLogic, Route had their first few ETL pipelines up and running the first day. They set up their integration environment in their own domain in the AWS cloud. They were able to start loading data from multiple sources on day one and were fully operational within a week with SnapLogic’s Salesforce Snap Pack and Snowflake Snap Pack.
Operational Impact
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