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Snaplogic > 实例探究 > How Route Connected Multiple Applications to Harness the Power of Their Customer Data

How Route Connected Multiple Applications to Harness the Power of Their Customer Data

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公司规模
Mid-size Company
地区
  • America
国家
  • United States
产品
  • SnapLogic Intelligent Integration Platform
  • Salesforce Snap Pack
  • Snowflake Snap Pack
技术栈
  • AWS Cloud
  • REST APIs
  • ETL/ELT
实施规模
  • Enterprise-wide Deployment
影响指标
  • Productivity Improvements
  • Customer Satisfaction
  • Digital Expertise
技术
  • 平台即服务 (PaaS) - 连接平台
  • 分析与建模 - 机器学习
适用行业
  • Software
适用功能
  • 商业运营
  • 质量保证
用例
  • 远程资产管理
服务
  • 系统集成
  • 软件设计与工程服务
关于客户
Route is a software company headquartered in Lehi, Utah, with 200 employees. The company focuses on enhancing the post-purchase experience for brands and consumers through its app, which offers visual order tracking, package protection, effortless claim-filing, and a universal order history. Route empowers brands to deliver a better customer experience and helps consumers feel more confident in their online ordering. The company faced challenges with disconnected data sources, which limited their ability to leverage customer data for better business insights and strategic decision-making.
挑战
Route had multiple sources of data in applications such as Salesforce, Zendesk, Jira, and in a production database, and was not able to connect these sources of data to create a holistic customer view. Route leadership wanted to know how merchants were doing on their platform and how they could better serve them. Without the ability to connect vital data, it was nearly impossible to gather these insights to drive strategic business decisions. Traditional integration would require countless hours manually coding integrations, updating, and maintaining them.
解决方案
Route searched for an affordable iPaaS integration solution that would be flexible and could easily integrate with their other services. After evaluating two other ETL solutions, they chose the SnapLogic Intelligent Integration Platform for its ease of use, flexibility in working with a wide range of data formats (real-time, streaming, batch) and its vast library of pre-configured connectors called Snaps for both application connectivity and data transformation. With SnapLogic, Route had their first few ETL pipelines up and running the first day. They set up their integration environment in their own domain in the AWS cloud. They were able to start loading data from multiple sources on day one and were fully operational within a week with SnapLogic’s Salesforce Snap Pack and Snowflake Snap Pack.
运营影响
  • Using SnapLogic, Route was able to quickly synthesize customer data and glean key insights into how they could improve their customer experience.
  • Route has also been able to heavily leverage SnapLogic’s REST APIs for many use cases and have plans to use SnapLogic’s Machine Learning Snaps, as well as DynamoDB Snaps for the near future.
  • SnapLogic has enabled insights at Route that were previously impossible or would have taken much longer due to manual exports and merging data.

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