HubSpot's Competitive Advantage through Entelo: A Case Study
Applicable Industries
- Oil & Gas
Applicable Functions
- Quality Assurance
Use Cases
- Visual Quality Detection
Services
- Testing & Certification
About The Customer
HubSpot is a global leader in the provision of inbound marketing, sales, and service software. The company is publicly traded on the New York Stock Exchange under the ticker symbol HUBS. HubSpot's talent acquisition team is committed to recruiting the right people and using a personalized approach to achieve that. They value interactions that are useful and relevant, and they strive to maintain a strong pipeline of diverse candidates. The company's commitment to quality over quantity in their recruitment process led them to seek a solution that could streamline their sourcing processes and improve the quality of their outreach.
The Challenge
HubSpot, a leading provider of inbound marketing, sales, and service software, faced significant challenges in its recruitment process. The process of gathering candidate information was manual and time-consuming, often involving extensive searches through Google, Stack Overflow, GitHub, and other platforms. This made it difficult to engage passive candidates through cold outreach, as the messages often lacked personalization and relevance. Additionally, HubSpot had a pressing need to source diverse candidates and maintain a strong pipeline of candidates, which was proving to be a difficult task with their existing methods.
The Solution
HubSpot turned to Entelo, a recruitment platform that provides access to a rich database of social profiles, to address their recruitment challenges. Entelo's software provided HubSpot with access to millions of candidates, complete with their social footprints, all in a single interface. This allowed HubSpot's team to source candidates from underrepresented groups right within the platform. Furthermore, Entelo's email analytics solution enabled HubSpot to boost candidate response rates by double-digit percentages. The platform also allowed HubSpot's team to personalize their outreach, making candidates feel like the messages were directly targeted at them. This focus on quality over quantity aligned perfectly with HubSpot's talent acquisition strategy.
Operational Impact
Quantitative Benefit
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