ShipHawk > Case Studies > Hyper Racing Case Study

Hyper Racing Case Study

Customer Company Size

SME

Region

America

Country

United States

Product

Hyper Racing chassis
Micro sprint race cars
Fuel injection systems
Parts/accessories

Tech Stack

NetSuite
ShipHawk

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Cost Savings
Customer Satisfaction

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Automotive

Applicable Functions

Logistics & Transportation
Warehouse & Inventory Management

Use Cases

Inventory Management
Fleet Management

Services

System Integration

About The Customer

Hyper Racing is a company that specializes in the production of micro sprint race cars, fuel injection systems, and parts/accessories. The company was incorporated in 1994 by Mike Dicely and his wife, Christy, who had extensive micro sprint racing experience. The company's growth accelerated in 2018 and throughout the COVID-19 pandemic as consumers looked for outdoor recreational sports. Many NASCAR drivers use Hyper Racing’s class of cars to keep their skills sharp in between races. The company operates three warehouses and handles approximately 8,000 SKUs.

The Challenge

Hyper Racing, a company that sells micro sprint race cars, fuel injection systems, and parts/accessories, was facing a challenge in its shipping process. With three warehouses and approximately 8,000 SKUs, the company needed an advanced shipping solution to increase productivity and reduce shipping costs without hiring more employees. The weights and dimensions of Hyper Racing’s products are incredibly varied, and the small warehouse team had to rush through the packing process, often grabbing whatever carton they knew would fit the contents of the order just to get it out the door faster. Another challenge was that there wasn’t enough time to accurately and manually rate shop shipping options for the hundreds of packages shipped per day. As a result, Hyper Racing was often paying for more expensive carriers or an unnecessary shipping method.

The Solution

Hyper Racing implemented ShipHawk’s solution to automate and upgrade the company’s operation. By automatically calculating the final packed dimensions and weight for each order, the solution improves the customer experience and expedites order processing. The solution also integrates seamlessly with Hyper Racing's ERP, NetSuite, which allows order details to automatically sync back to NetSuite, saving the warehouse team time from inputting order details in a system and then double-checking that everything is correct. To improve the customer experience, Hyper Racing took advantage of in-cart rating to ensure customers are always seeing the most accurate shipping rates within the shopping cart in real-time.

Operational Impact