IHG Hotels & Resorts Builds a New Travel Planner Powered by Google Cloud AI
Customer Company Size
Large Corporate
Region
- America
- Asia
- Europe
Country
- United States
- Japan
- United Kingdom
Product
- IHG One Rewards mobile app
- Google Cloud AI
- Vertex AI
- Google Gemini models
- BigQuery
Tech Stack
- Generative AI
- Cloud Computing
- Data Warehouse
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
Technology Category
- Analytics & Modeling - Generative AI
- Platform as a Service (PaaS) - Data Management Platforms
- Cybersecurity & Privacy - Security Compliance
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Replenishment
- Remote Asset Management
Services
- Cloud Planning, Design & Implementation Services
- Cybersecurity Services
- Data Science Services
About The Customer
IHG Hotels & Resorts is one of the world's leading hotel companies, known for its diverse portfolio of brands and commitment to providing exceptional guest experiences. With a presence in over 100 countries, IHG operates a wide range of hotels, from luxury to budget-friendly options, catering to various customer needs. The company is dedicated to innovation and continuously seeks ways to enhance its services through technology. IHG's loyalty program, IHG One Rewards, is a key component of its strategy to build strong customer relationships and drive repeat business. By partnering with Google Cloud, IHG aims to further strengthen its digital offerings and provide guests with a seamless and personalized travel experience.
The Challenge
IHG Hotels & Resorts, a leading global hotel company, is seeking to enhance its customer experience by integrating advanced technology into its services. The company aims to increase customer loyalty and engagement through its IHG One Rewards mobile app. To achieve this, IHG is looking to leverage Google Cloud's AI capabilities to develop a new travel planning feature. This feature is intended to provide personalized travel recommendations and improve the overall digital guest experience. The challenge lies in effectively implementing this technology to meet customer expectations and ensure data security and compliance.
The Solution
To address the challenge of enhancing customer experience, IHG Hotels & Resorts has partnered with Google Cloud to develop a generative AI-powered travel planner. This new feature will be integrated into the IHG One Rewards mobile app, allowing guests to receive personalized travel recommendations directly on their devices. The travel planner will utilize Google Cloud's Vertex AI platform and Google Gemini models to provide dynamic and tailored suggestions for various travel-related queries. By leveraging Google Cloud's AI technology, IHG aims to create a more engaging and interactive digital experience for its guests. Additionally, Google Cloud's approach to cybersecurity and data governance ensures that IHG can maintain control over its data while meeting compliance and security standards. This collaboration enables IHG to quickly deploy new features and continuously update its applications to ensure optimal performance and customer satisfaction.
Operational Impact
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