IHG Hotels & Resorts Builds a New Travel Planner Powered by Google Cloud AI
公司规模
Large Corporate
地区
- America
- Asia
- Europe
国家
- United States
- Japan
- United Kingdom
产品
- IHG One Rewards mobile app
- Google Cloud AI
- Vertex AI
- Google Gemini models
- BigQuery
技术栈
- Generative AI
- Cloud Computing
- Data Warehouse
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
技术
- 分析与建模 - Generative AI
- 平台即服务 (PaaS) - 数据管理平台
- 网络安全和隐私 - 安全合规
适用功能
- 商业运营
- 销售与市场营销
用例
- 补货预测
- 远程资产管理
服务
- 云规划/设计/实施服务
- 网络安全服务
- 数据科学服务
关于客户
IHG Hotels & Resorts is one of the world's leading hotel companies, known for its diverse portfolio of brands and commitment to providing exceptional guest experiences. With a presence in over 100 countries, IHG operates a wide range of hotels, from luxury to budget-friendly options, catering to various customer needs. The company is dedicated to innovation and continuously seeks ways to enhance its services through technology. IHG's loyalty program, IHG One Rewards, is a key component of its strategy to build strong customer relationships and drive repeat business. By partnering with Google Cloud, IHG aims to further strengthen its digital offerings and provide guests with a seamless and personalized travel experience.
挑战
IHG Hotels & Resorts, a leading global hotel company, is seeking to enhance its customer experience by integrating advanced technology into its services. The company aims to increase customer loyalty and engagement through its IHG One Rewards mobile app. To achieve this, IHG is looking to leverage Google Cloud's AI capabilities to develop a new travel planning feature. This feature is intended to provide personalized travel recommendations and improve the overall digital guest experience. The challenge lies in effectively implementing this technology to meet customer expectations and ensure data security and compliance.
解决方案
To address the challenge of enhancing customer experience, IHG Hotels & Resorts has partnered with Google Cloud to develop a generative AI-powered travel planner. This new feature will be integrated into the IHG One Rewards mobile app, allowing guests to receive personalized travel recommendations directly on their devices. The travel planner will utilize Google Cloud's Vertex AI platform and Google Gemini models to provide dynamic and tailored suggestions for various travel-related queries. By leveraging Google Cloud's AI technology, IHG aims to create a more engaging and interactive digital experience for its guests. Additionally, Google Cloud's approach to cybersecurity and data governance ensures that IHG can maintain control over its data while meeting compliance and security standards. This collaboration enables IHG to quickly deploy new features and continuously update its applications to ensure optimal performance and customer satisfaction.
运营影响
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