Case Studies > Immersion Neuroscience Platform Revolutionizes Marketing with Predictive Analytics and Real-Time Engagement Tracking

Immersion Neuroscience Platform Revolutionizes Marketing with Predictive Analytics and Real-Time Engagement Tracking

Customer Company Size

Mid-size Company

Region

America

Country

United States

Product

Immersion Neuroscience Platform
Immersion Quotient™ (inQ)

Tech Stack

iOS
Laravel
PHP
Vue.js
.NET

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Innovation Output

Technology Category

Analytics & Modeling - Predictive Analytics
Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Software
Telecommunications

Applicable Functions

Product Research & Development
Sales & Marketing

Services

Software Design & Engineering Services
System Integration

About The Customer

Immersion Neuroscience is a company that has brought 20 years of peer-reviewed science into a SaaS-based platform, aiming to revolutionize marketing and data collection. The company focuses on providing a more accurate way to measure the value of experiences by using their proprietary technology. They have conducted numerous case studies to demonstrate the limitations of traditional self-reporting methods, which often result in biased and unreliable data. Immersion Neuroscience's platform leverages advanced technology to capture unconscious emotional responses, offering insights into what people truly want. This innovative approach has positioned them as a leader in the field of predictive analytics and real-time engagement tracking.

The Challenge

In a study by Immersion Neuroscience, they asked a group of people which shows from a group of 25 different shows from 6 major U.S. cable TV channels they would watch, in order to predict which shows would be the most successful. Based on their responses of the shows they intended to watch, they predicted the top-rated shows with only 17% accuracy. This means that having consumers self-report their reactions to a show is an unreliable way to predict ratings. This is just one example of many case studies that Immersion Neuroscience has done to show that self-reporting has a bias and is often incorrect or unreliable. They believed there was a better way, a more accurate way, to measure the value of experiences. And thus, the Immersion Neuroscience Platform was born.

The Solution

The Immersion Neuroscience Platform uses a heart rate monitoring band to track a participant’s physical response to an experience in order to calculate their level of engagement using their proprietary Immersion Quotient™. The technology measures the wearer’s unconscious emotional responses that reveal information about what people really want, with a high level of accuracy. In the case study referenced above, using two neurologic measures, Immersion Neuroscience was able to identify the top-rated shows with 84% accuracy, compared to the self-reported 17%. The platform's approach involves a desktop application developed by Saritasa, which aggregates information from the heart rate bands and displays the data in easy-to-understand graphs. The desktop app was built using .NET and supports both online and offline functionality. Additionally, a separate dongle receives a signal from the heart rate bands and records the data, which is then passed on to the desktop app. Multiple heart rate bands can connect to a single dongle, resulting in multiple devices with different components, limitations, and range. The development team worked to identify and solve these challenges in order to quickly and accurately transmit the data.

Operational Impact

The Immersion Neuroscience Platform provides real-time data collection, allowing team members to view engagement metrics from anywhere in the world through a web interface.
The platform's Immersion Quotient™ (inQ) accurately predicts what people want based on measuring data coming from the brain and captured through the heart with 82%-95% accuracy.
The desktop application developed by Saritasa aggregates information from heart rate bands and displays it in easy-to-understand graphs, supporting both online and offline functionality.
The platform's approach allows for the identification of top-rated shows with 84% accuracy, significantly improving upon traditional self-reporting methods.

Quantitative Benefit

The Immersion Neuroscience Platform identified top-rated shows with 84% accuracy, compared to the self-reported 17%.
The Immersion Quotient™ (inQ) predicts engagement with 82%-95% accuracy.