Immersion Neuroscience Platform Revolutionizes Marketing with Predictive Analytics and Real-Time Engagement Tracking
公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- Immersion Neuroscience Platform
- Immersion Quotient™ (inQ)
技术栈
- iOS
- Laravel
- PHP
- Vue.js
- .NET
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Innovation Output
技术
- 分析与建模 - 预测分析
- 功能应用 - 远程监控系统
适用行业
- Software
- 电信
适用功能
- 产品研发
- 销售与市场营销
服务
- 软件设计与工程服务
- 系统集成
关于客户
Immersion Neuroscience is a company that has brought 20 years of peer-reviewed science into a SaaS-based platform, aiming to revolutionize marketing and data collection. The company focuses on providing a more accurate way to measure the value of experiences by using their proprietary technology. They have conducted numerous case studies to demonstrate the limitations of traditional self-reporting methods, which often result in biased and unreliable data. Immersion Neuroscience's platform leverages advanced technology to capture unconscious emotional responses, offering insights into what people truly want. This innovative approach has positioned them as a leader in the field of predictive analytics and real-time engagement tracking.
挑战
In a study by Immersion Neuroscience, they asked a group of people which shows from a group of 25 different shows from 6 major U.S. cable TV channels they would watch, in order to predict which shows would be the most successful. Based on their responses of the shows they intended to watch, they predicted the top-rated shows with only 17% accuracy. This means that having consumers self-report their reactions to a show is an unreliable way to predict ratings. This is just one example of many case studies that Immersion Neuroscience has done to show that self-reporting has a bias and is often incorrect or unreliable. They believed there was a better way, a more accurate way, to measure the value of experiences. And thus, the Immersion Neuroscience Platform was born.
解决方案
The Immersion Neuroscience Platform uses a heart rate monitoring band to track a participant’s physical response to an experience in order to calculate their level of engagement using their proprietary Immersion Quotient™. The technology measures the wearer’s unconscious emotional responses that reveal information about what people really want, with a high level of accuracy. In the case study referenced above, using two neurologic measures, Immersion Neuroscience was able to identify the top-rated shows with 84% accuracy, compared to the self-reported 17%. The platform's approach involves a desktop application developed by Saritasa, which aggregates information from the heart rate bands and displays the data in easy-to-understand graphs. The desktop app was built using .NET and supports both online and offline functionality. Additionally, a separate dongle receives a signal from the heart rate bands and records the data, which is then passed on to the desktop app. Multiple heart rate bands can connect to a single dongle, resulting in multiple devices with different components, limitations, and range. The development team worked to identify and solve these challenges in order to quickly and accurately transmit the data.
运营影响
数量效益
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