International Publisher of Daily Business News Transforms Business Model with Birst
Customer Company Size
Large Corporate
Country
- Worldwide
Product
- Birst
Tech Stack
- Salesforce
- SSRS
- Jaspersoft
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Replenishment
Services
- Cloud Planning, Design & Implementation Services
About The Customer
The Company is one of the world’s leading business news organizations. It is recognized internationally for its authority, integrity, and accuracy in providing essential news, commentary, data, and analysis for the global business community. The Company underwent a significant transformation from print to digital, with a new business model focused on subscription revenue replacing advertising revenue.
The Challenge
The Company underwent a significant transformation from print to digital, with a new business model focused on subscription revenue replacing advertising revenue. The Company sought a solution to democratize Business Intelligence (BI) across the organization and drive the Company in new directions. The objectives were to transition from an ad revenue-based business to a subscription revenue model, enable a deep understanding of the subscriber base, and provide the organization with self-service analytics to make data-driven decisions. However, the Company faced technical challenges, including a highly customized “spaghetti” of legacy applications in place and the need to replace SSRS and Jaspersoft reporting solutions.
The Solution
The Company chose Birst for its robust integration with Salesforce and its automatic aggregation of multiple data sources to provide a 360-degree view of the customer. Birst's easy-to-use self-service analytics capabilities were also a key factor in the decision. The implementation of Birst led to the creation of a BI portal for business users to explore governed data sets in a self-service fashion, reducing the reporting burden on the analytics team.
Operational Impact
Quantitative Benefit
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