国际每日商业新闻出版商借助 Birst 转型商业模式
公司规模
Large Corporate
国家
- Worldwide
产品
- Birst
技术栈
- Salesforce
- SSRS
- Jaspersoft
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 销售与市场营销
用例
- 补货预测
服务
- 云规划/设计/实施服务
关于客户
该公司是世界领先的商业新闻机构之一。它以权威性、完整性和准确性而受到国际认可，为全球商业界提供重要的新闻、评论、数据和分析。该公司经历了从印刷到数字的重大转型，新的商业模式专注于订阅收入而不是广告收入。
挑战
该公司经历了从印刷到数字的重大转型，新的业务模式专注于订阅收入，而不是广告收入。该公司寻求一种解决方案，使整个组织的商业智能 (BI) 民主化，并推动公司向新的方向发展。目标是从基于广告收入的业务过渡到订阅收入模式，深入了解订户群，并为组织提供自助分析，以便做出数据驱动的决策。然而，该公司面临着技术挑战，包括高度定制的“意大利面条式”遗留应用程序以及需要替换 SSRS 和 Jaspersoft 报告解决方案。
解决方案
该公司之所以选择 Birst，是因为它与 Salesforce 的强大集成以及自动聚合多个数据源，从而为客户提供全方位的视角。Birst 易于使用的自助分析功能也是做出该决定的关键因素。实施 Birst 促成了 BI 门户的创建，业务用户可以自助方式探索受管控的数据集，从而减轻了分析团队的报告负担。
运营影响
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