IQVIA Creates Cloud-Based BI Solution for Life Sciences Customers
Customer Company Size
Large Corporate
Region
- Asia
- Pacific
Country
- Australia
Product
- MiPortal
- WebFOCUS
- Microsoft SQL Server
Tech Stack
- Cloud-based BI
- SaaS
- Data Warehouse
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Life Sciences
- Pharmaceuticals
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Inventory Management
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
IQVIA is a consulting and services company based in Sydney, Australia that specializes in sales and marketing effectiveness, performance management, and cloud-based business intelligence (BI) applications. Its MiPortal® platform is a software-as-a-service (SaaS) solution that provides business insight to companies in the medical, pharmaceutical, and life sciences industries. MiPortal, built on Information Builders’ WebFOCUS BI and analytics platform, supports approximately 2,500 users – from sales representatives to finance officers to supply-chain management professionals. IQVIA currently supplies its MiPortal solution to seven of the top 10 pharmaceutical companies in Australia, including AstraZeneca, Boehringer Ingelheim, Novartis, and NycoMed.
The Challenge
Life sciences companies are faced with the challenge of managing and analyzing a vast base of information to effectively manage sales, marketing, and distribution activities. Many of these organizations have been trying to absorb, digest, and utilize all this information in Microsoft Excel, or to create unique reporting environments to meet their specific needs. The pharmaceutical industry experiences a deluge of information from many sources, including internal systems, third parties, and national government databases. IQVIA saw the opportunity to bring a unique set of BI capabilities to the pharmaceutical marketplace, and then to expand into other verticals as well.
The Solution
IQVIA developed MiPortal, a cloud-based BI environment that simplifies access to business analytics, forecasting capabilities, and real-time reports. It delivers these BI assets through a SaaS environment that ensures rapid implementation, low costs, and minimal risk. IQVIA hosts MiPortal® software in a best-in-class data center, where it also stores client data in a Microsoft SQL Server data warehouse. This data warehouse includes information about sales, marketing, HR, payroll, finance, manufacturing, distribution, and other business domains. WebFOCUS accesses the warehouse to populate dashboards, reports, and InfoApps™, accessible through the MiPortal environment. IQVIA’s developers created MiPortal to offer sophisticated analytics and reporting capabilities through a secure, state-of-the-art web portal. A quick log in procedure gives users access to a world-class, cloud-based business intelligence platform customized to their needs.
Operational Impact
Quantitative Benefit
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