LivePerson > Case Studies > Keywords Optimizer Significantly Lifts Conversion Rates for Leading UK Supplier

Keywords Optimizer Significantly Lifts Conversion Rates for Leading UK Supplier

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Customer Company Size
Mid-size Company
Region
  • Europe
Country
  • United Kingdom
Product
  • Keywords Optimizer
  • LP Chat
Tech Stack
  • Google AdWords
  • Real-time behavioral analytics
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Revenue Growth
  • Customer Satisfaction
Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Analytics & Modeling - Predictive Analytics
Applicable Industries
  • Construction & Infrastructure
  • Food & Beverage
  • Healthcare & Hospitals
Applicable Functions
  • Sales & Marketing
  • Business Operation
Use Cases
  • Predictive Replenishment
  • Demand Planning & Forecasting
Services
  • Data Science Services
About The Customer
IPSL is one of the UK’s largest suppliers of PVC wall and ceiling cladding panels for both commercial and domestic use. Their business clients use IPSL products primarily for applications which require compliance with hygiene regulations (such as healthcare and food service facilities), as well as applications where water resistance, durability, and ease of cleaning are important. Domestic clients, which comprise 20% of IPSL’s business, turn to the company’s decorative products for bathroom wall and ceiling panels, shower wall panels, and waterproof laminate flooring. The company relies heavily on internet sales, which account for 75% of their revenue and serve as the primary source of first-time clients.
The Challenge
IPSL, one of the UK’s largest suppliers of PVC wall and ceiling cladding panels, relies on internet sales for 75% of their revenue and as the primary source of first-time clients. The company makes a significant investment in Google AdWords campaigns, running approximately ten to twelve campaigns, covering over 16,000 keywords in total. However, they experienced a leveling-off of their results—additional budget commitment was not yielding a proportionate increase in conversions. This served to sharpen their focus on how they could increase the ROI of their already-substantial investment in pay-per-click campaigns.
The Solution
IPSL deployed Keywords Optimizer, a LivePerson solution specifically designed to increase the conversion rate of traffic driven to their site through Google AdWords. Keywords Optimizer leverages IPSL’s AdWords data and uses a proprietary analytics engine to identify the keywords with the greatest potential to boost ROI. Then, when a visitor is brought to the IPSL site through one of these keywords, highly-personalized content is delivered at the right place at the right time, based on the visitor’s behavior. Because the AdWords data is continuously analyzed in the background, the system automatically adjusts with IPSL’s aggressive and ever-changing Google AdWords campaigns. The implementation of Keywords Optimizer takes very little time and can be deployed without IT involvement.
Operational Impact
  • The implementation of Keywords Optimizer was quick and easy, requiring no IT involvement.
  • The impact of Keywords Optimizer was both immediate and dramatic.
  • The system automatically adjusts with IPSL’s aggressive and ever-changing Google AdWords campaigns.
Quantitative Benefit
  • After just one month, IPSL realized an incredible 245% lift in the conversion rates for the keywords targeted by Keywords Optimizer.
  • The group exposed to the personalized content triggered by Keywords Optimizer converted at a rate of 3.71%, as compared to the 1.07% conversion rate of the control group.

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