La Pontezuela Transforms Olive Oil Business with Tipsa OliTEC Suite and Microsoft Dynamics 365
Customer Company Size
SME
Region
- Europe
Country
- Spain
Product
- Dynamics 365
- Dynamics 365 Business Central
- Power BI
- OliTEC suite
Tech Stack
- Microsoft Dynamics 365
- Microsoft Power BI
- Microsoft AppSource
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Platform as a Service (PaaS) - Data Management Platforms
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Consumer Goods
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Maintenance
- Supply Chain Visibility
- Remote Asset Management
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
La Pontezuela S.L.U. is a small, family-owned business based in Toledo, Spain, dedicated to the production and sale of premium-quality, award-winning extra virgin olive oil. Since its establishment in 1974, the company has been committed to offering an innovative approach for consumers to experience olive oil culture through quality gastronomy and leisure. La Pontezuela is known for its excellence and quality, sourcing from centuries-old olive tree farms. The company values managing business processes with Microsoft Dynamics 365 Business Central and aims to optimize operations by building on Microsoft technologies. With a focus on promoting special products and leisure activities related to olive oil tourism, tastings, and the award-winning La Pontezuela Olive Grove and Olive Oil Interpretation Center, the company is keen on transferring its commitment to excellence to its internal management processes.
The Challenge
La Pontezuela, a family business in Toledo, Spain, producing premium-quality extra virgin olive oil, sought to modernize its business operations. The company needed an end-to-end business solution to transform interoperability across departments and stakeholders, while providing analysis for global business insights. The board of directors was unsure where to begin, and they required guidance to optimize operations using Microsoft technologies. The challenge was to streamline internal collaboration, simplify production processes, and enhance online transactions through an e-commerce platform connected to CRM, all while making confident decisions using real-time data analysis.
The Solution
La Pontezuela engaged Tipsa S.L., a Microsoft gold partner with extensive experience in automating food and beverage production, to modernize its operations. Tipsa quickly assessed La Pontezuela’s requirements and presented a cloud-based solution built on Microsoft Dynamics 365 Business Central, powered by industry-specific apps. The solution included the deployment of Tipsa's OliTEC suite, which is certified through Microsoft AppSource and tailored to manage an olive oil company’s daily operations. The implementation involved apps for farm and harvest management, bulk items management, lab testing, and regional reporting. Customized dashboards built on Microsoft Power BI provided timely data about financial, purchase, production, and sales key performance indicators. The new ERP system connected with a customized e-commerce platform and third-party CRM systems, streamlining the web experience for customers. Sales and marketing teams could now manage orders efficiently by synchronizing customers, items, prices, discounts, and stock with Dynamics 365 Business Central, while executing marketing initiatives based on specific audiences and buyer personas.
Operational Impact
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